Digital Stores Marketing Program Manager

Digital Stores Marketing Program Manager

We are hiring a Program Manger to help drive Xbox Game Studios marketing efforts across all digital storefronts for our client Xbox, and their first party games business planning team.

Our Program Manager coordinates with internal Xbox and Windows teams as well as external partners like Valve, Sony, and Nintendo to publish and promote Xbox titles on their respective platforms. This role works closely with the Digital Stores Marketing lead, Franchise Marketing leads, Business Planning, Studios leads and Digital Store sales teams to ensure Xbox games show up as best in class within all digital storefronts. A key emphasis for this role is to determine how, when, and where Xbox titles appear across Steam and PlayStation Store, maximizing visibility, revenue, and merchandising impact across tentpole and bespoke sale opportunities.

Our ideal candidate is a motivated marketer who’s passionate about gaming and eager to grow within a dynamic, cross-functional environment. They will bring foundational experience launching high profile titles across Steam and PlayStation Store, skilled at partner management, business planning, and back catalog optimization — ideally within the gaming and entertainment industries. Direct experience managing digital storefront merchandising and promotional execution is key.

RESPONSIBILITIES:

Define and manage visual identities for Xbox Game Studios global marketing materials on Steam and PlayStation digital stores.

Partner with Product Marketing leads, Business Planners, external Studio stakeholders to plan strategic promotions across Xbox Game Studios games on Steam and PlayStation and manage collateral approvals.

Monitor and analyze Steam, PlayStation Store and platform navigation traffic to make actionable optimization recommendations to Xbox Game Studios Product Marketing leads.

Manage and update the Xbox Game Studios publisher profile Steam page and amplify announcements across the Xbox portfolio.

Document proof of marketing execution across PlayStation, Nintendo, and Steam.

Implement best practices for back catalogue Steam product pages.

Ensure consistency across all platforms and studios.

QUALIFICATIONS:

A passion for video games, with proven experience in the gaming industry and/or particularly knowledgeable about PC, console, and gaming trends.

Strong project leader with 5+ years in marketing, and/or product launch experience, with or for an agency or in-house team, preferably in gaming, technology, or entertainment industries.

Direct experience managing digital storefronts – specifically Steam and PlayStation Store – including merchandising, and promotional planning.

Proven experience developing and managing the lifecycle of promotional marketing assets for digital storefronts.

In-depth understanding of the technical execution and specs for digital and web channels.

Strong project management and problem-solving skills with the ability to identify issues early and provide solutions quickly.

Critical time management skills for all owned tasks including management of timelines/deliverables for others.

Proven ability to break down complex ideas and convey them succinctly.

Proven experience in responding and rapidly adapting to changing business needs.

Proficiency in Microsoft 365 (Teams, Word, Excel, PowerPoint, Outlook, Power BI, etc.)

ATTRIBUTES:

Highly motivated with a passion for innovation.

Extremely detail-oriented and highly organized with excellent collaboration, and client service abilities.

A self-starter with demonstrated ability to manage multiple projects and deadlines with minimal follow up.

Strong communication, both verbal and written, and presentation skills.

Proven ability to exceed personal goals and client expectations.

Ability to work successfully in ambiguous environments.

Benefits Overview:

Medical, dental, vision, basic life/AD&D, long-term disability, and employee assistance programs  

Additional voluntary benefits like short-term disability plans and health coverage for dependents  

401(k) & HSA  

Competitive PTO plan  

12 paid holidays throughout the calendar year, plus additional floating holidays

EEO & DEI:

TenGun is an equal opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates.  TenGun prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. TenGun conforms to the spirit as well as to the letter of all applicable laws and regulations.

The company reserves the right to modify or change benefits programs at any time, with or without notice.