Digital Social Media Marketing Manager - Philippines

LemFi (Series B) is building the go-to financial app for the Global South.

Moving to a new country shouldn’t mean starting from zero. That's why our team of 400+ spanning 20+ countries is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live.

What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long-term financial growth.

With over 2 million users across the globe, we process over $1.5B in monthly transactions to 30+ countries, proving that borders shouldn't limit financial opportunity.

Role Overview

We are looking for a Digital Growth Specialist – Philippines to drive LemFi’s online user acquisition, engagement, and retention strategies across international markets. This role will focus on paid acquisition channels, influencer-driven growth, and B2B partnerships, playing a critical role in expanding LemFi’s reach, improving unit economics, and ensuring brand presence among the South East Asian diaspora in key markets such as the UK, USA, Europe, and Canada.

You will work closely with the Marketing, Product, and Growth teams to design, implement, and optimize campaigns that deliver measurable user growth and revenue impact.

Key Responsibilities

Influencer, Community Growth & Campaign Management

• Onboard, manage, and grow an influencer network to drive engagement and user growth.

• Execute influencer-driven campaigns targeting the South East Asian diaspora in international markets.

• Build and engage online communities to strengthen LemFi’s brand presence.

• Collaborate with designers to develop data-driven ad content plans based on audience insights.

• Track and report on campaign performance, continuously testing and iterating for optimization.

B2B Partnerships & PR

• Develop and manage strategic online growth partnerships with brands and platforms.

• Lead public relations efforts, engaging with publications, media channels, celebrities, and PR agencies to amplify reach.

• Conduct market research to identify trends, customer needs, and growth opportunities.

Cross-Functional Collaboration

• Work closely with marketing, product, and growth teams to plan and execute campaigns.

• Assist with other marketing and growth initiatives as needed, contributing to a fast-paced, startup environment.

Industry & Competitor Insights

• Monitor industry trends and competitor activities to inform campaign strategies and growth initiatives.

What We’re Looking For

Experience

• 2–4 years in performance marketing or digital growth roles, with hands-on experience on international platforms (Google, Facebook, TikTok, YouTube).

• Proven experience managing, optimizing, and reporting paid campaigns across multiple channels.

• Experience in influencer marketing and B2B partnerships is a strong plus.

Skills

• Deep understanding of ad content creation, testing, and optimization.

• Strong analytical skills with the ability to interpret data and make strategic decisions.

• Excellent communication, writing, and people management skills.

• Ability to thrive in a rapidly changing business and regulatory environment.

Traits

• Motivated, energetic, and passionate about marketing and growth.

• Strategic yet execution-focused with a strong ownership mindset.

• Relationship-driven and collaborative, comfortable with cross-functional responsibilities.

• Existing network within the South East Asian diaspora is a plus.

Performance & Success Metrics

Financial

• Total new user sign-ups via managed channels.

• Conversion rate from sign-ups to verified and transacting users.

• Recurring revenue from existing and new users.

• Growth in transactions for the Philippines corridor.

• Market share growth in the UK and Canada.

Non-Financial

• Number of influencers onboarded and engaged.

• Conversions from new user sign-ups to verified and transacting users.

• Number of B2B online growth partnerships.

• Online community engagement and growth.

• Improvement in inventory and campaign management efficiency.

Why Join LemFi?

Love shouldn’t be expensive, yet those working hardest for their families often face predatory fees and banking exclusion. We're changing this.

At LemFi, you won’t be just a cog in a machine. Whether designing products, scaling operations, or telling our story, you’ll tackle complex challenges with real, immediate impact. Your work goes beyond metrics - it puts money back in families’ pockets and offers access to the previously excluded. Join us to make a meaningful difference, where high performance is a lifeline for millions.

Our Values: How We Win

• Sharp Customer Focus 🎯 We cut through the noise and prioritize ruthlessly based on what drives real value.

• Lead with Data 📊 We trade instinct for insight. We test, analyze, and own the outcomes.

• Ownership 🤝 We take responsibility for global outcomes, not just local wins.

• Grit 💪 We navigate ambiguity with resilience and keep pushing until the customer feels the impact.

You can connect with us on LinkedIn and Instagram and if you haven't already, download the app on the App Store or Google Play.

Diversity & Inclusion at LemFi

To build the best financial tools for the global diaspora, we need a team that reflects the world we serve. We welcome builders from all walks of life who embody our values over a perfect resume.

Don’t meet every single requirement in the job ad? Research shows that candidates from underrepresented backgrounds often hesitate to apply if they don't check every box. If you are excited about this role and our mission, we encourage you to apply anyway. You might be just the right person for this, or other roles.