Digital Senior Account Executive

Senior Digital Account Executive

We are looking for a dynamic Senior Digital Account Executive to manage and execute paid and organic social, paid search and display advertising campaigns. The ideal candidate will have at least three years’ experience across these digital channels and a proven track record of driving successful paid campaigns that meet client objectives. This role will report into the Digital Senior Account Manager, and will require supporting account management responsibilities, ensuring seamless communication with clients, delivering on agreed KPIs, and overseeing project timelines.

As part of the Marketing Services team, you will collaborate with cross-functional teams to ensure campaigns are effectively integrated into broader marketing and PR strategies. You will be the go-to person for clients regarding digital paid media and will play a critical role in shaping the growth and success of the department.

Main job functions

Paid Media Management:

Develop, execute, and optimize paid social media, search, display, and digital marketing campaigns across platforms like Google Ads, LinkedIn, Instagram, and channel media.

Analyse and interpret campaign performance, using data-driven insights to make real-time optimizations and recommendations for continuous improvement.

Manage budgets effectively, ensuring optimal allocation of resources across channels to meet client KPIs.

Work with internal creative teams to develop high-impact ads that resonate with target audiences.

Account Management:

Serve as the main point of contact for clients, ensuring consistent and clear communication regarding campaign performance, timelines, and

Develop client relationships through regular updates, strategy sessions, and performance

Participate in client meetings to present digital strategies and

Collaborate with the wider CCgroup PR team to integrate paid digital efforts with overall PR and communications strategies.

Data Analysis & Reporting:

Track, analyze, and report on campaign performance, delivering insights and recommendations for future improvements.

Provide monthly performance reports, including return on ad spend (ROAS), cost per acquisition (CPA), and other key metrics.

Utilize various analytics tools, such as Google Analytics, to monitor and measure campaign

Strategy Development:

Stay updated on digital marketing trends and emerging channels to recommend new strategies and platforms for clients.

Develop comprehensive paid media strategies tailored to client objectives and target audiences.

Identify opportunities for campaign expansion and new client service

Essential experience

Proven experience (3+ years) in managing paid digital marketing campaigns across social media, search, affiliate, and display

Strong account management skills with experience working directly with

Proficient in using platforms like Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and programmatic display platforms.

Demonstrated ability to analyse data and translate insights into actionable

Experience managing multiple accounts or campaigns

Strong understanding of paid media metrics, KPIs, and performance

Excellent communication skills, both written and

Ability to manage budgets and ensure that spend is allocated

Familiarity with marketing analytics tools such as Google

Desired experience

Experience in B2B sectors such as technology, financial services, telecoms, or

Familiarity with SEO principles and their integration with paid media

Certification in Google Ads, Facebook Blueprint, or other relevant digital marketing qualifications.

Experience working within an agency

Ability to manage junior team members or

Salary: £30,000-36,000 per annum