Digital Sales Lead

This role is for one of the Weekday's clients

Salary range: Rs 2000000 - Rs 2700000 (ie INR 20-27 LPA)

Min Experience: 10 years

Location: Mumbai

JobType: full-time

We are seeking a highly motivated and experienced Digital Sales Lead with a proven track record of driving digital business and building strong partnerships with leading brands. The ideal candidate will be responsible for expanding digital revenue streams, acquiring new clients, and managing strategic relationships with key accounts.

This role requires strong expertise in digital marketing, social media marketing, and digital sales, combined with the ability to lead teams and execute high-impact digital campaigns. The candidate should have significant experience in the advertising or digital marketing industry and demonstrate a strong professional network within the marketing ecosystem to generate leads and win new business.

The role involves a balanced focus on new client acquisition (40%), key account management (30%), and social media team management (30%). The candidate should have a proven individual contribution of ₹5 Crore or more in new client acquisition and possess the ability to scale digital revenues with both new and existing clients.

Requirements:
Key Responsibilities

Revenue Generation

• Drive revenue growth through digital and social media marketing initiatives.
• Identify and secure new business opportunities in the digital space.
• Consistently expand revenue streams through new client acquisition and strategic partnerships.

Strategic Planning & Execution

• Develop and implement comprehensive digital marketing strategies aligned with client objectives.
• Plan and execute digital campaigns across multiple channels including social media, search, and content platforms.

Client Acquisition & Relationship Management

• Generate new leads and convert them into long-term brand partnerships.
• Manage and grow relationships with key accounts while identifying opportunities for additional revenue growth.

Content & Campaign Development

• Oversee the creation of engaging and performance-driven content across platforms such as blogs, videos, and social media.
• Ensure content strategies are optimized for reach, engagement, and SEO performance.

Social Media Management

• Lead and guide the social media team in managing brand presence across platforms.
• Build communities, drive engagement, and execute impactful social media campaigns.

SEO & SEM Management

• Conduct keyword research and oversee on-page and off-page optimization initiatives.
• Manage paid search campaigns and ensure effective ROI from search marketing efforts.

Performance Analysis & Reporting

• Monitor campaign performance using key performance indicators (KPIs).
• Analyze digital metrics and generate actionable insights and reports for clients and internal teams.

Industry Awareness

• Stay updated with emerging trends, technologies, and best practices in digital marketing and social media.

Team Leadership & Collaboration

• Lead and mentor the social media team.
• Collaborate closely with client servicing, planning, and creative teams to deliver integrated digital solutions.

Mandatory Skills

• Strong expertise in digital marketing and social media ecosystems.
• Proven experience in new client acquisition and digital sales.
• Ability to consistently grow revenue from existing client relationships.
• Deep understanding of social media platforms, trends, and best practices.
• Strong analytical skills to interpret consumer behavior, metrics, and campaign performance.
• High level of creativity, innovation, and strategic thinking.
• Excellent interpersonal and collaboration skills.
• Self-driven mindset with strong initiative and ownership.
• Passion for technology, consumer behavior, pop culture, and emerging trends.
• High integrity and strong professional ethics.

Experience

• 7–10 years of experience in digital marketing, advertising, or digital sales roles.
• Proven individual contribution of ₹5 Crore+ in new client acquisition.
• Strong network within the marketing and brand ecosystem to drive business opportunities.

Qualifications

• Bachelor’s or Master’s degree in any discipline.

Language Proficiency

• English: High proficiency in both written and spoken communication.
• Knowledge of additional regional languages is an added advantage.

Core Skills

• New Client Acquisition
• Key Account Management
• Digital Sales
• Digital Marketing & Social Media Strategy
• Revenue Growth in the Digital Space