Digital Product Marketing Manager

GAIN is a creative-led, insight-driven company that blends data, tech and creativity. We believe the best ideas emerge where intelligence and creativity unite, where insight sparks imagination, and where innovation turns possibility into progress.

We are explorers of new frontiers, shaping bold strategies that move people, brands, and businesses forward. Individually and together, our specialist teams provide the vision, data, and confidence brands and organizations need to make braver, more impactful decisions.

Today as GAIN, we work as a united force, using data to fuel creativity, and technology to unlock new possibilities. As imagineers we don't just embrace innovation - we engineer it, transforming information into action, and ideas into breakthroughs.

This is where rebel thinking, smart technology, and data-driven creativity shape the future.

Through our five specialist teams: Creative Studio, Conversion, Customer Science, Experience and Performance. Individually, and together, we work to fuel your growth, and deliver measurable impact.

The Role

The Digital Product Marketing Manager will own acquisition-focused digital marketing for GAIN’s AI product suite (GAIN IQ), with an initial focus on two upcoming AI products focused on Performance Creative and Conversion Rate Optimization (CRO). You will help plan, execute, and optimize campaigns across paid, organic, and selected offline channels to drive high-intent leads and self-serve signups, working closely with internal performance, creative, conversion and product teams ahead of and after launch.

Responsibilities

• Own operation of digital acquisition strategy for GAIN’s upcoming AI products, defining target audiences, positioning, and channel mix across paid and organic.
• Plan, brief, and liaise with GAIN Performance and GAIN Creative Studios to deliver full-funnel campaigns (awareness, consideration, trial, purchase) that align with the GAIN IQ acquisition and purchase journeys.
• Build and run always-on and launch-focused programs to drive business email signups, free trials and webinars, with clear hypotheses, goals, and measurement plans.
• Run the organic social program for these AI products, especially LinkedIn, including content calendars, launch narratives, testing roadmaps, and performance reporting.
• Manage LinkedIn Sales Navigator workflows end to end: define ICPs and segments, use Clay to curate targeted account and contact lists, and orchestrate outreach sequences in coordination with marketing and sales.
• Use tools such as Clay and Apollo to build, enrich, and maintain prospect lists, ensuring data quality (business domains, roles, company fit) and alignment with acquisition and lifecycle stages.
• Directly operate and optimize outreach and follow-up in tools such as SmartLead and email/LinkedIn automation platforms, ensuring compliance with opt-in and unsubscribe best practices.
• Partner with Operations to ensure HubSpot is set up with the right lifecycle stages, events, and campaign tracking to measure performance from first touch through signup, trial, and paid conversion.
• Collaborate with Product and Marketing to translate product capabilities and the “informed ideas” concept into compelling value propositions and campaign messaging for pre- and post-launch.
• Support the management of landing pages, signup flows, and experiment briefs that align with the unified GAIN IQ acquisition journey (UTMs, sources, and GA4/product analytics event tracking).
• Set up, monitor, and optimize performance dashboards across key tools (e.g., HubSpot, ad platforms, analytics) focusing on CAC, conversion rates at each funnel step, and payback periods.
• Lead an experimentation culture across channels: A/B test offers, creatives, audiences, and formats, and scale what works across the new AI products and future launches.
• Plan and execute North American marketing events (owned and sponsored), including audience targeting, pre-event and post-event campaigns, and lead capture workflows that sync into HubSpot and downstream activation journeys.
• Coordinate logistics and messaging for sales and product teams at events (booth assets, speaking slots, demos), ensuring consistent positioning and clear follow-up plays for captured leads.

Requirements:
The ideal candidate has the following qualifications, but we encourage you to apply even if you feel you do not meet 100% of the requirements below.

• 4–6 years in B2B SaaS digital marketing, growth marketing, or demand generation, ideally for data, AI, or marketing technology products.
• Demonstrated track record of planning and optimizing multi-channel digital campaigns (paid social, paid search, and organic social) to drive self-serve signups, trials, or demo requests.
• Hands-on experience managing or closely partnering with performance marketing and creative teams or agencies, including writing clear, measurable briefs and providing structured feedback.
• Strong working knowledge of LinkedIn as an acquisition channel, including Sales Navigator and LinkedIn outreach/automation workflows.
• Practical experience using list-building and enrichment tools such as Clay and Apollo, or similar, to create targeted B2B prospect lists.
• Experience with at least one major CRM and marketing automation platform; familiarity with HubSpot is a strong plus.
• Exposure to tools such as Ocean.io and SmartLead (or similar intent and outbound platforms) is an advantage.
• Experience planning or supporting B2B field marketing or industry events in North America (e.g., conferences, roundtables, roadshows), with clear linkage to pipeline and revenue outcomes.
• Strong analytical skills: confident working with funnel metrics, cohort views, and acquisition dashboards, and turning insights into concrete experiments.

Benefits:
• Hybrid work environment + a home office allowance
• Flex-Fridays! Friday is your uninterrupted day to wrap up the work week or sign off early
• 3 weeks of paid time off to start, plus a winter holiday office closure.
• Work from anywhere in the world up to 20 business days or 4 weeks per year! We want you to build a life and a career at the same time.
• Wellness time, health + dental coverage, health spending account, and wellness spending account so that you can prioritize YOU.
• Reward + recognition programs to recognize your team (and be recognized) for all that we do
• Work at a certified Great Place to Work®

GAIN is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. We believe that diversity and inclusivity make our teams better, so it is our priority to create an equitable and inclusive workplace where our goals, initiatives, and commitments to action are shaped and strengthened by our team’s voices. Putting People First, one of our core values, means we never lose sight of humanity, care, and impact.

Pay range - The typical hiring range for this role is $87,000 - $105,000 annually. This range reflects our commitment to our compensation philosophy, internal equity, and comes with a competitive and comprehensive total rewards package. Base pay will be determined based on role-related skills, knowledge, and experience.

Disclaimer: we never request any form of payment or fees from candidates at any stage of the recruitment process. If you are contacted by anyone claiming to represent our company and asking for money or personal financial details, please report it immediately to [email protected]. All genuine communication will come from official company channels.