Digital PR Strategist

As a Digital PR Strategist, you are the command centre of your accounts. You’re adept at developing, selling in, managing, and evaluating PR campaigns and ongoing reactive PR activity for a number of clients, with whom you will build strong relationships and trust. You have a good commercial IQ and you understand how to manage agency profitability and client budgets. You will most likely have a minimum of three years’ experience in PR agency side, with some experience in digital and traditional PR as well as a good understanding of SEO and social media platform operations.

Key Responsibilities

Account & Campaign Management

Onboarding clients into PR, making budget and KPI recommendations and roadmap creation

Manage the client accounts plan for our campaign's and reactive PR service

Drive and own the performance of your accounts. You are responsible for hitting KPIs and retaining clients

Created detailed reports on PR performance and work externally, proving ROI to clients

Communicate directly on calls and via other comms with our clients keeping them informed, educated and excited

Ask killer questions to know the brief inside out and set KPIs for the PR team

Report on PR performance internally to the Head of Digital PR

Work to improve client performance and deliver regular high-quality results for brand, SEO, PR (whatever the KPI)

Manage the workload of execs who are working on your accounts making sure they are completing tasks/outreach

Train, supervise, direct and sign off PR execution angles, and releases for your accounts, providing feedback to help execs perform better each time

Pulling your account team together to dream up, design, develop and deliver campaigns

Own campaign ideation and brainstorming, working closely with the creative team to deliver top-tier campaign ideas to clients

Own reactive PR ideation and strategy, providing creative PR ideas to land our clients into current news moments

Understand how we can deliver bigger than just links

PR Skills

Act as media relations expert. You will have great media contacts, be ready and willing to sell in stories, and mentor teams to help them develop media relations skills

Understand industry analysis and know trends in PR - creating thought leadership to market the agency

Be able to develop and run data first (search first) ideas using audience, data and topics that are relevant as well as creative cross-channel campaigns

Writing press releases

Leading strategy on media lists, creating a detailed approach to outreach for execs to follow that will lead to successful campaigns

Ensure our PR sell-in tactics are successful

Understand what stories and content the press like to cover

Be aware of what competitors are doing to land links and media placements

Spot opportunities to deliver above and beyond the link target or spot new hooks

Make it your mission to help support the execs to turn around struggling campaigns 

Internal Responsibilities

Working on new business for the agency and running pitches to drive revenue

Drive agency culture through your everyday work and engagement with others in the team

Support the PR account supervisor & strategists in training junior team members

Contribute to creating and improving operational processes within the PR team

Line manage junior team members where required

Contribute to agency and campaign marketing

What We Can Offer You:

$70,000 – $75,000 salary

Generous holiday allowance + public holidays

Holiday loyalty scheme

Work from anywhere for up to one month a year

Your birthday off

Christmas and New Year office shutdown

Access to private medical

Enhanced maternity and paternity leave

Flexible and hybrid working

Bucket list scheme — one life experience on us

Equal Opportunities

At Rise at Seven we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all suitably qualified candidates regardless of race, religious beliefs, age, sex, sexual orientation, or disability.