Digital PR Specialist

We are looking for a part-time Digital PR Specialist!

Project Duration: 3 months initially with possible extension

Start Date: 1st April

Availability Needed: 2.5 days per week

Job Description –Digital PR Specialist (SA) 

About Greenpark 

Greenpark is a global, award-winning digital agency specialising in omnichannel search and social. Our raison d’etre is to create amazing content that people and algorithms love. How? Through data-led and performance-driven search and social content to help brands create meaningful connections that impact people's lives. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more. 

Our Values 

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us. 

About the Role 

To help Greenpark plan and deliver a US-based PR strategy for a key luxury client, placing coverage while working to embrace both brand awareness and offsite SEO principles; 

To build a strong network of media contacts, prioritising contacts in high relevancy media verticals; 

To support the growth of traffic on the client’s brand sites. 

What you’ll do 

Planning & delivering effective quarterly PR campaigns and strategies for a key luxury client in the US market; 

Pro-actively sourcing new potential links and building strong relationships with media contacts; 

Working closely with the account team to ensure performance against competitive targets, escalating to the Head of Digital PR as required. 

Work closely with the Head of Digital PR and wider account team to deliver strong PR campaigns & strategy; 

Measure and report on success of PR activity, both from a brand awareness and an Offsite SEO perspective; 

Develop and maintain strong personal relationships with key publishers (journalists, influencers and PRs), entailing identification of key publications through social media/link analysis, use of journalist databases, real engagement with online communities and attending industry events, and relationship building through exclusive content & opportunities, events & seminars; 

Maintain and develop press, influencer and media contact database, as well as creating relevant contact lists for client campaigns; 

Conducting relevant research into strong story/PR/content ideas; 

Taking the lead on Digital PR strategy for the US market, including campaign-level ideation, briefing of internal teams to create assets, crafting press releases and pitches, and carrying out media relations work in line with account KPIs; 

Monitoring the news cycle for reactive opportunities for link placement; 

Working closely with Head of Digital PR and wider account team to build compelling strategies that consistently achieve against KPIs, while following best practice guidelines for Digital PR; 

Building strong relationships with client-side stakeholders by attending client meetings, reporting on progress and responding effectively to client comms; 

Ad hoc related tasks as required. 

This role reports to the Head of Digital PR and advises them and the wider account team on PR strategies and results; 

This role attends internal team meetings and project and client meetings as requested. 

About You 

2+ years work in the PR industry. 

Proven track record of placing coverage with top tier media titles across multiple different industries, both on a local and a national level. 

Experience of working with high profile individuals within the US market – for example C-Suite professionals, celebrities or college professors/researchers. 

You live & breathe Greenpark’s core values ‘We Strive’, ‘Acting Together’, ‘With Kindness’ -
championing openness, respect, innovation, and teamwork - so that every interaction, both internally and externally, reflects our commitment to our values.