Digital PR Specialist

About Legend

At Legend, we're building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company.

Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.

The Role
Legend is hiring a Digital PR Specialist - Joining a newly formed team, you’ll play a central role in shaping the Digital PR direction from the ground up setting the creative vision, leading campaign strategy, and delivering high-authority backlinks that drive real results. While this is a new team, you’ll be supported by the tools, expertise, and infrastructure of our well-established Digital PR function.

This role offers true autonomy, high creative control, and the opportunity to experiment with bold ideas that land impactful coverage. We’re looking for someone who’s commercially minded, innovative, and confident leading end-to-end campaigns, from proactive storytelling to expert commentary and newsjacking. If you’re excited to make your mark and drive standout work in a competitive space, we’d love to hear from you.

In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.

Your Impact::
• Lead End-to-End Digital PR Campaigns – Plan and execute campaigns from ideation through delivery, including data sourcing/commissioning, angle development, asset QA, outreach, and performance reporting.
• Drive Media Relations & Outreach – Build and maintain strong relationships with US journalists, leveraging tools such as Muck Rack to create targeted media lists and deliver personalised, high-impact pitches.
• Own Reactive & News-Led Opportunities – Monitor trends and breaking stories to identify reactive campaign opportunities, expert commentary angles, and timely newsjacking that generates authoritative coverage.
• Secure High-Authority Coverage & SEO Impact – Consistently earn relevant, tier-one and niche backlinks that drive organic growth, strengthen brand authority, and align with keyword strategy.
• Optimise Performance & Collaborate Cross-Functionally – Track campaign impact (link quality, authority, organic contribution), refine strategy based on insights, and work closely with SEO, Content, and Compliance to ensure alignment in regulated markets.

What You'll Bring::
• Proven experience leading end-to-end Digital PR campaigns across English-speaking markets (US or Canada preferred), delivering high-quality coverage and commercially valuable backlinks. Experience in iGaming or other competitive/regulated industries is advantageous.
• Strong creative and strategic thinking, with the ability to develop original, data-led campaign ideas that cut through saturated media landscapes and align with SEO and brand objectives.
• Demonstrated success building journalist relationships and executing tailored, high-performing outreach.
• Highly autonomous and accountable, comfortable operating as the sole DPR lead for a brand with minimal oversight and limited internal resource, managing multiple campaign stages independently.

The Interview Process::
• 1st: Initial Chat with Talent Partner (30 mins via Zoom)
• 2nd: Interview with our team, Senior SEO Specialist and Head of Digital PR (1 hour video via Zoom)
• 3rd: Take home task - you will be given 5 days to complete the task before sending it back to us so we can review
• 4th: Final interview with our team, Global SEO Expert and Senior SEO Specialist (1 hour video via Zoom)

Why Legend?:
• Super smart colleagues to work alongside and learn from.
• Engaging development opportunities at all levels.
• Tailored flexibility for your work-life balance.
• Annual discretionary bonus to reward your efforts.
• Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
• Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on [email protected], and we'll do all we can to support you.