Digital Planning Lead

The Digital Planner Lead is accountable for digital campaign planning, budgeting, monitoring and reporting. They required to work very closely with all other teams to produce best-in-class solutions, offer unparalleled service and deliver against targets. They are required to lea=d and oversee the digital planners to ensure upskilling and a smooth flow. In doing to avoiding errors.

Planning:

• Assist in the development of digital media strategy that specify which forms of media will be used to effectively reach the target audience, achieving the business objective of the client.

• Support on the quarterly and annual digital media plan

• Assist in maintaining client’s digital media operation platform

• Generate analysis of market performance

• Work with digital trading managers to ensure all buys and placements fit the overall strategy

• Produce plans, based on agreed strategy or parameters set out in the brief.

• Design full funnel plans and adopt and adapt global guidelines.  

• Work in collaboration with the Buyer to ensure that any budget fluctuations are identified, and necessary action taken.

• Work with the buying team to ensure zero error implementation.

• Track media plans and recommend necessary changes.

• Manage and generate Post Campaign Reports, including learning’s & insights.

• Check commitment tracking of Budgets for Client with media vendors.

• Apply Media Principles, Golden Rules and all Value Driven standards where necessary.

• Be aware of all emerging media in order to effectively, with the strategy team, advise the client on optimal media plans.

• Assist in preparing regular media reviews. (Competitor analysis and media environment scans)

Stakeholder Management:

• Drive media efficiencies and KPIs through key strategic media partners.

• Keep up to date with media changes and alert the team of potential advantages/new opportunities for presentation to Client.

• Internally communicate and contribute to brainstorming to help generate ideas with the team.

• Build relationships and negotiate costs, discounts and added value incentives with media vendors (Securing the best discount, added value incentive or sponsorship deals from vendors)

• Attend regular status meetings both internally and with the clients, contributing to client business reviews.

• Build effective business relationships with stakeholders through managing expectations, clear communication, and consistent performance.

The Ideal Candidate 

• Minimum 5 years’ work experience in a planning role.

• Experience working at a Media Agency preferable.

• Knowledge along with a passion for digital.

• Intermediate MS Office skills including Excel and PowerPoint

• Experience in developing and implementing analysis and reporting strategies

• Project management; ability to manage multiple projects across critical yet often fluctuating deadlines

• Experience with new / emerging media, a plus

• Result-oriented with strong communication and analytical skills.

• Ability to work within a fast-paced deadline driven environment.

• Analytical and problem-solving skills.

• Strong understanding of the media landscape.

• Understands business principles and good practice.

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