Digital Planning Internship

About WPP Media    

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.  

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com  

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:  

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Role Summary and Impact

We are seeking a curious and dynamic Digital Planning Intern to join a dedicated client team within our digital unit. This role offers an exceptional opportunity to acquire a thorough understanding of Digital Media Planning, encompassing strategic development, campaign control, and management of advertising campaigns for our most important clients. You will gain hands-on experience, directly contributing to projects that deliver measurable client success in the evolving digital landscape.

Activities

• Contribute to the digital planning process, including managing campaign calendars, assisting with digital platform selection, data entry, verifying information with partners, and gathering essential market and audience research.

• Actively support the digital team in campaign management, monitoring performance, and conducting initial analysis to ensure optimal delivery and identify opportunities for optimization.

• Prepare comprehensive quantitative and qualitative performance reports for digital campaigns, assisting in the interpretation of data trends to inform strategic adjustments for internal and client review.

• Collaborate closely with Digital Planners to analyze campaign results, derive actionable insights, and contribute to formulating data-driven recommendations for future digital media strategies.

About you

• Currently pursuing or recently completed a Bachelor's degree in Economics, Advertising, Marketing, Communications, or a closely related field.

• Genuine interest and enthusiasm for digital media, digital advertising, mobile platforms, and social network campaigns.

• Strong numerical and analytical skills with an ability to interpret data and a genuine curiosity for understanding market dynamics and consumer behavior through digital insights.

• Fluency in both written and spoken English and Italian, as you will engage with diverse teams and clients.

• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.

• Familiarity with digital media planning tools, ad-serving platforms, analytics software or other web languages will be considered a significant advantage

Skills & Behaviors

• A quick and eager learner, adept at rapidly applying new knowledge and insights to daily tasks and evolving digital challenges.

• An exceptional team player with excellent collaboration skills, eager to contribute to a shared vision within a dynamic digital unit.

• Meticulous attention to detail, ensuring accuracy in digital campaign implementation and reporting.

• Articulate and effective communicator, able to convey information clearly and concisely, both verbally and in writing.

• Highly proactive, organized, and capable of managing multiple tasks concurrently and contributing effectively to various project streams under guidance.

• Driven by passion for the digital media industry, demonstrating high motivation and commitment to achieving individual and collective goals.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.    

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 
  
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  

While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

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