Digital Performance Marketing Specialist – US Focus (f/m/d)

The Opportunity
Ready to shift gears and help us conquer the US market? We are looking for a data-driven Digital Performance Marketing Specialist to join our Global eCommerce team. You’ll be the engine behind our paid digital campaigns, ensuring that woom bikes land in front of the right families across the Atlantic. Working closely with our US Marketing team and our creative minds in Vienna, you’ll help us bring the joy of cycling to even more kids in the States.

Your Mission

You plan, launch, and optimize end-to-end performance campaigns across Paid Search, Paid Social, and Display to drive growth and demand in the US

You manage and rebalance budgets across channels to ensure every cent is working hard to maximize efficiency and ROI/ROAS

You monitor full-funnel performance daily, troubleshoot tracking issues, and translate complex data into actionable strategies

You run structured A/B tests on ads, audiences, and landing pages. Together with our Web/UX and Creative teams, you’ll lead CRO initiatives to smooth out the customer journey

You act as a vital link to our US teams, ensuring our global strategy feels "local" and hits the mark

You partner with our Analytics team to maintain crystal-clear tracking (UTMs, attribution) and high-quality reporting dashboards

You keep a close eye on US competitor tactics and the latest platform updates to keep woom ahead of the pack

Your Skills

You bring more than 2 years of hands-on experience in PPC and Performance Marketing, specifically in Paid Search and Paid Social

You are proficient with marketing technology platforms and know how to use analytics tools to gather and interpret data

You understand attribution modeling and how to allocate budgets across different stages of the funnel

You are a convincing communicator who can present findings clearly and collaborate effectively with cross-functional teams

You are proactive, love to experiment, and stay up to date with industry trends and SEO principles

You are fluent in English - German is a plus but not a must-have

Who we are
Our sustainable and lightweight bikes have won awards and created a loyal customer base all over the world!  We are an international, multicultural team with more than 15 nationalities. With over 170 employees it can be difficult to maintain the startup atmosphere, so we place a lot of emphasis on a friendly working atmosphere and extensive onboarding.
For this position, we offer you a gross monthly salary starting at EUR 3.400 on a full-time basis. Of course, we take into account your individual qualifications and experience and are willing to pay an appropriate overpayment. We will be happy to discuss details in person.

We focus on diversity and celebrate it. Equal opportunities for everyone and an anti-discriminatory personnel policy are particularly important to us.