Digital Performance and Agency Lead

About Us

National Media is one of Australia's fastest-growing companies and was recognised in the 2025 AFR Fast 100. We deliver some of the country's most influential B2B exhibitions, creating platforms where professionals connect, trade and grow. Our culture is built on pace, ownership and high standards. We move quickly, think commercially and challenge conventional approaches to deliver events that influence markets and support real business growth.

The Opportunity

We are seeking a highly experienced Digital Performance and Agency Lead to lift the sophistication and return on investment of digital marketing across our growing portfolio of national exhibitions.

Our business spans a broad range of B2B markets including food, hospitality, interiors, construction, safety and fitness. Each event is led by a Marketing Lead with deep audience expertise. This role provides central digital leadership, setting consistent execution standards while supporting Marketing Leads to deliver high-performing campaigns across the portfolio, with hands-on involvement in campaign setup, optimisation and performance management.

Key Responsibilities

Agency Leadership

Act as the primary internal contact for paid digital agencies, consolidating briefs, managing pacing and optimisation, holding partners accountable to agreed performance targets and scopes, and ensuring allocated digital budgets are spent efficiently and aligned to performance targets.

Channel Strategy and Measurement

Define and enforce consistent standards for channel mix, targeting logic, creative testing, tracking and attribution across all event campaigns.

Demand Generation and Audience Development

Define and implement lead generation frameworks across event portfolios and work with Marketing Leads to build accurate, high-fidelity audiences that support efficient acquisition and conversion.

Website, CRO and SEO Performance

Own landing page standards, conversion optimisation priorities and SEO and GEO coordination, briefing development partners to improve registration performance and organic visibility.

Performance Reporting and Insights

Build and maintain dashboards to provide a clear and consistent view of digital performance by event. Analyse efficiency trends including CPA, CPL and conversion rate and translate results into actionable recommendations.

Governance and Capability Building

Establish guidelines for digital briefing and quality assurance, apply learnings across portfolios, and work with Data and Marketing Operations to ensure digital activity complies with privacy, consent and data governance requirements.

Growth Enablement Tools

Lead the evaluation and adoption of digital tools and platforms that improve performance, efficiency and scalable growth.

Required Skills and Experience

Minimum five years experience across a multi-channel performance ecosystem

Deep understanding of B2B funnels and attendee acquisition

Strong analytical and optimisation capability

Proven experience working with and briefing agencies, including budget accountability

Ability to brief technical partners on CRO, SEO and UX requirements

Clear and confident internal communicator

Key Performance Indicators

Achievement of agreed CPA and CPL targets

Measurable improvement in conversion rates

Growth in organic registrations from SEO and GEO

Agency performance aligned to agreed plans

Reduction in digital execution errors