Digital Organizing Strategist

ABOUT THE JOB

The ACLU seeks applicants for the full-time position of Digital Organizing Strategist in the National Political Advocacy Department of the ACLU’s National office in Washington, DC, or New York. This is a hybrid role that has in-office requirements of two (2) days per week or eight (8) days per month.

The National Political Advocacy Department builds power to achieve an accountable, representative democracy. We have ambitious goals across Reproductive Freedom, Democracy and Voting Rights, Systemic Equality, Immigration, Trans Justice, Criminal Justice and other core issues in order to protect and expand civil rights and civil liberties, and advance the freedom, equality, ability to prosper, and humanity of all People.

Our department conducts analysis, develops policy, crafts world class campaigns and situates the ACLU to have impact across legislative, administrative, and electoral levers. We are policy experts, lawyers, community organizers, lobbyists, campaign strategists, electoral specialists, program managers and more. We partner across the ACLU to drive national efforts, and support and amplify the priorities of our affiliates. We work to center principles of equity, diversity, inclusion, and belonging in our approach.

This position is part of a collective bargaining unit. It is represented by ACLU Staff United (ASU).

WHAT YOU'LL DO

Reporting to the Deputy Director of National Organizing, the Digital Organizing Strategist will support the execution of digital organizing programs across NPAD. This role focuses on implementing digital tactics to mobilize volunteers and supporters for organizing campaigns, events, and trainings.

YOUR DAY TO DAY

• Help draft, build, and send organizing emails and text messages to mobilize supporters for rallies, actions, trainings, volunteer opportunities, and other organizing programs in support of NPAD campaigns

• Support email program coordination by scheduling sends, managing email calendar requests from organizing team, and ensuring campaigns can effectively reach supporters

• Help build and manage lists and audiences in EveryAction CRM for targeted outreach, including creating segments, managing suppressions, and maintaining data hygiene

• Set up and manage events in Mobilize and other organizing platforms, including creating event pages, managing registrations, and tracking attendance

• Help conduct basic A/B testing on subject lines, send times, and email content to optimize performance and engagement

• Track and report on digital organizing metrics, including email performance, volunteer sign-ups, event attendance, and engagement trends

• Support volunteer team operations by coordinating with call team and text team leaders, troubleshooting technical issues, and ensuring volunteers have necessary tools and training

• Assist with digital organizing tools troubleshooting, including ThruText, ThruTalk, click-to-call tools, and other platforms used by organizing team and volunteers

• Maintain awareness of organizing systems adjustments needed for campaigns, such as state-specific exclusions, affiliate coordination, and compliance requirements

• Support integration of new digital tools into EveryAction and organizing workflows

• Contribute to organizing team meetings and planning processes by providing digital organizing perspective and recommendations

• Assist with training for organizing staff and volunteers on digital organizing tools and best practices

• This position requires flexibility in work schedule, including the ability to work nontraditional hours

FUTURE ACLU'ERS WILL

• Be committed to advancing the mission of the ACLU

• Center and embed the principles of equity, inclusion and belonging in their work by demonstrating commitment to diversity with an approach that respects and values multiple perspectives

• Be committed to work collaboratively and respectfully toward resolving obstacles and conflicts

WHAT YOU'LL BRING

• Experience in digital organizing, digital campaigns, advocacy, or related field

• Experience using CRM or email platforms such as EveryAction, Action Network, NGP VAN, or similar organizing tools

• Strong writing skills with ability to craft action-oriented email and text content that drives engagement

• Experience with event organizing tools such as Mobilize, Eventbrite, or similar platforms

• Familiarity with A/B testing and using data to inform digital tactics

• Strong attention to detail and commitment to data quality and accuracy

• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment

• Ability to work both independently and collaboratively as part of a team

• Strong organizational and project management skills

• Excellent communication skills to work effectively across teams and with diverse stakeholders

• Commitment to civil liberties and civil rights, and understanding of ACLU's mission

• Technical proficiency with Google Suite, Excel/spreadsheets, and ability to learn new platforms quickly

• Experience with ThruText, ThruTalk, or other peer-to-peer organizing tools, a plus

• Background in grassroots organizing or community organizing, a plus

• Spanish language skills, a plus

COMPENSATION

The ACLU is committed to equity, transparency, and clarity in pay. Consistent with our compensation philosophy, there is a set salary for each role based on geographic work location. The annual salary for this position is $108,254 (Level - H), reflecting the salary of a position based in New York, NY. Salaries are subject to a regional pay adjustment if authorization is granted to work outside of the location listed in this posting.

For details on our pay structure, please visit: https://www.aclu.org/careers/ACLU_Geographic_Pay_Structure-July_2024.pdf

WHY THE ACLU

For over 100 years, the ACLU has worked to defend and preserve the individual rights and liberties guaranteed by the Constitution and laws of the United States. Whether it’s ending mass incarceration, achieving full equality for the LGBTQ+ community, establishing new privacy protections for our digital age, or preserving the right to vote or the right to have an abortion, the ACLU takes up the toughest civil liberties cases and issues to defend all people.

We know that great people make a great organization. We value our people and know that what we offer is essential not just their work, but to their overall well-being.

At the ACLU, we offer a broad range of benefits, which include:

• Time away to focus on the things that matter with a generous paid time-off policy

• Focus on your well-being with comprehensive healthcare benefits (including medical, dental and vision coverage, parental leave, gender affirming care & fertility treatment)

• Plan for your retirement with 401k plan and employer match

• We support employee growth and development through annual professional development funds, internal professional development programs and workshops

OUR COMMITMENT TO ACCESSIBILITY, EQUITY, DIVERSITY & INCLUSION

Accessibility, equity, diversity and inclusion are core values of the ACLU and central to our work to advance liberty, equality, and justice for all. For us diversity, equity, accessibility, and inclusion are not just check-the-box activities, but a chance for us to make long-term meaningful change.  We are a community committed to learning and growth, humility and grace, transparency and accountability. We believe in a collective responsibility to create a culture of belonging for all people within our organization – one that respects and embraces difference; treats everyone equitably; and empowers our colleagues to do the best work possible. We are as committed to anti-oppression, anti-ableism, and anti-racism internally as we are externally. Because whether we’re in the courts or in the office, we believe ‘We the People’ means all of us.

With this commitment in mind, we strongly encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status and record of arrest or conviction, or any other characteristic protected by applicable law.

The ACLU is committed to providing reasonable accommodation to individuals with disabilities. If you are a qualified individual with a disability and need assistance applying online, please email [email protected]. If you are selected for an interview, you will receive additional information regarding how to request an accommodation for the interview process.

The Department of Education has determined that employment in this position at the ACLU does not qualify for the Public Service Loan Forgiveness Program.