Digital Media Planning Consultant (m/w/d)

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WPP stands for creative transformation. Through the power of creativity, we are building a better future for our people, our clients, our communities, and our planet. This is exactly where WPP Media comes in: As WPP's global media network, we unite the best platforms, talent, and partners to create new opportunities for boundless growth in a connected media world.

EssenceMediacom combines data with technology and creativity. With deep analysis and valuable insights, we help the world's best brands achieve breakthroughs. We support our clients in mastering the modern marketing paradox and discovering innovations that drive them ahead of the competition—by leveraging people, algorithms, diverse perspectives, and continuous testing and learning.

What we offer you:

• Work-Life Balance: We prioritize teamwork and in-person collaboration at the office but also offer a regular home office day for more flexibility. Plus, you can compensate for overtime.

• Vacation Mode On: You receive 26 vacation days plus 4 additional compensation days.

• Wellbeing First: Health benefits, attractive retirement plans, and Mental Health Awareness Days put your health at the center.

• Practice Makes Perfect: Develop yourself with our diverse training opportunities and use our internal career programs for your development within the WPP network.

• More Than Just a Job: You can expect unforgettable events, employee discounts, and other highlights such as the Job Ticket, Wellhub, or the Job Bike.

• Be Yourself: Everyone is welcome here - diversity and equal opportunities are important to us.

This is what you move:

As a Digital Media Planning Consultant (m/w/d), you will manage and optimize digital campaigns across all relevant channels and support strategic planning in close collaboration with your team members. In an international environment, you will coordinate the cooperation between internal teams, clients, and external partners to efficiently implement data-driven campaigns.

• Client Consulting: As the primary point of contact for all digital matters, you will advise and guide your clients both strategically and operationally, building sustainable relationships.

• Campaign Strategy: You are responsible for designing innovative digital campaign strategies and ensuring their seamless integration into the overarching media activities of our major clients.

• Budget Responsibility: You will diligently handle the monitoring, controlling, and forecasting of all digital budgets, ensuring efficient use of funds.

• Analysis & Insights: You will analyze campaign performance, derive valuable insights and learnings from it, and ensure continuous optimization.

• Coordination: Through your smooth process coordination with digital specialists and internal units, you will guarantee first-class, holistic client consulting.

• Knowledge Transfer: You will proactively share your extensive expertise with junior team members and take an active role in their professional development.

The following qualities distinguish you:

• Experience: You have solid professional experience from a media agency and are well-versed in digital strategy development and planning.

• Expertise: Your expertise in display and programmatic advertising is complemented by broad know-how in social media marketing and solid foundational knowledge of SEA. You understand algorithmic delivery, have experience in tracking and measurement, and are a competent sparring partner for setup, analysis, and optimization.

• Communication Skills: You communicate confidently, clearly, and persuasively in English, both written and spoken, in a professional context. German language skills are a plus.

• Client Focus: With your strong consulting and leadership skills, you act as a trusted partner for your clients and know how to meet their needs.

• Work Ethic: A high degree of personal responsibility, a proactive approach, and an independent way of working define your professional conduct.

• Team Spirit: You are a true team player who values open exchange, promotes camaraderie, and contributes to a positive team spirit.

Furthermore you are: #PerformanceOriented #DigitalSavvy #StrongCommunicator

If you find this job exciting, we expressly encourage you to apply, even if you do not meet every qualification listed above.

Working at WPP Media:

As WPP Media, we are shaping the future of media and consistently invest in our employees. Every colleague enjoys the benefits of the global WPP Media and WPP network to develop and learn at the forefront of marketing and advertising. We live diversity and cohesion through numerous Employee Resource Groups and regular internal events—for exchange, inspiration, and to celebrate our successes together.

WPP Media is an equal opportunity employer. We consider all applicants for all positions without discrimination. Our goal is a culture of respect and belonging, where everyone has the same opportunities to contribute and grow professionally.

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