Digital Media Planner

Planning:

• Assist in planning and executing comprehensive digital media strategies across various channels to meet client objectives.

• Forecast and implement ad serving and brand safety to ensure effective campaign performance and protecting brand reputation.

• Collaborate with internal teams (e.g., creative, analytics, client service) to ensure seamless campaign execution and alignment.

Compliance & Performance Analysis:

• Analyze performance data, track campaign metrics, and offer data-driven recommendations for continuous optimization.

• Continuously monitor campaign performance against KPIs, identify areas for improvement, and implement optimization strategies to maximize ROI.

• Develop and deliver comprehensive campaign performance reports and use historical data and competitive research to identify insights and optimizations.

Budget & Implementation Management:

• Monitor and manage budgets, ensuring proper allocation and tracking with media vendors.

• Collaborate with the buying team to guarantee zero-error execution and handle budget adjustments as needed.

• Oversee invoicing and reconciliation to maintain financial accuracy.

• Ensure accurate reconciliation, invoicing/billing, and mapping data to our internal media campaign management platform.

The Ideal Candidate

• Minimum 3 years’ work experience in a planning role.

• Experience working at a Media Agency preferable.

• Knowledge along with a passion for digital.

• Intermediate MS Office skills including Excel and PowerPoint

• Experience in developing and implementing analysis and reporting strategies

• Project management; ability to manage multiple projects across critical yet often fluctuating deadlines

• Experience with new / emerging media, a plus

• Result-oriented with strong communication and analytical skills.

• Ability to work within a fast-paced deadline driven environment.

• Analytical and problem-solving skills.

• Strong understanding of the media landscape.

• Understands business principles and good practice.

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