Digital Media & Marketing Specialist

Job Description: Digital Media & Marketing Manager

Employment Type: Full-time
Location: Remote (U.S. time zone overlap preferred)

Role Overview

The Digital Media & Marketing Manager is a strategic, creative, and hands-on role responsible for overseeing digital content, marketing strategy, and audience growth across multiple interconnected initiatives. This position owns the full lifecycle of content—from podcast and video to web, email, and social—ensuring alignment with business goals and measurable impact.

The role supports mission-driven work focused on education, storytelling, and community engagement, guiding audiences across multiple touchpoints while maintaining distinct yet cohesive brand voices.

Core Responsibilities

Day-to-Day Social Media & Marketing

Plan, manage, and execute weekly and monthly content calendars across platforms

Create, write, edit, and publish posts, captions, and short-form video content

Repurpose long-form content (podcasts, speaking engagements, educational material) into social, email, and web assets

Monitor engagement, comments, and messages; foster meaningful community interaction

Analyze performance metrics and adjust content and campaigns accordingly

Coordinate launches, promotions, and evergreen marketing initiatives

Podcast & Multimedia Strategy

Oversee podcast production, publishing, and promotion

Edit or manage editing of audio and video content

Develop SEO-optimized episode titles, descriptions, and show notes

Repurpose podcast content into blogs, social posts, short-form video, and email content

Track podcast performance and recommend strategic improvements

Digital Content & Social Media Marketing

Manage content calendars across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)

Create educational, promotional, and storytelling content

Lead short-form video strategy and execution

Monitor relevant industry and content trends

Grow and engage online communities

Website Management & SEO

Manage and update website content

Publish blog posts, podcast pages, landing pages, and resources

Implement SEO best practices

Monitor analytics, traffic, and user behavior

Maintain up-to-date media, program, and resource information

Marketing Strategy & Campaigns

Develop integrated marketing strategies across content channels

Plan and execute email marketing campaigns and funnels

Support launches for programs, memberships, and offerings

Identify partnership and collaboration opportunities

Create messaging that clearly communicates outcomes and transformation

Brand Integration & Storytelling

Ensure consistent messaging while honoring distinct brand voices

Identify cross-promotion opportunities that feel natural and aligned

Develop storytelling that illustrates the audience journey across services

Track audience engagement and refine strategy accordingly

Podcast Operations

Coordinate guest outreach, scheduling, and communication

Manage publishing workflows across podcast platforms

Create and distribute podcast-related email campaigns and newsletters

Maintain episode libraries, assets, and documentation

Ideal Candidate Profile

Non-Negotiable Qualifications

4+ years of experience in digital media, marketing, or content strategy

Proven social media management experience for brands or multi-offer businesses

Podcast production and promotion experience

Strong copywriting and storytelling skills

Hands-on experience with WordPress and/or Squarespace

Working knowledge of SEO, Google Analytics, and Search Console

Experience using social scheduling tools

Ability to manage multiple content streams simultaneously

Comfort creating content for mature or professional audiences

Nice-to-Have / Typical Skills

Video editing for short-form and long-form content

Community or membership platform management

Email marketing and funnel optimization

Launch and campaign management

Basic paid media or partnership marketing experience

Highly organized, self-directed, and strategic

Preferred / Bonus Skills

Advanced video editing

Analytics and performance reporting

Paid media or growth campaign experience

Tools You’ll Likely Use

Podcast hosting platforms

Video editing tools (e.g., Premiere Pro, Final Cut, CapCut)

Canva and/or Adobe Creative Suite

WordPress and Squarespace

Google Analytics & Search Console

Social scheduling tools

Google Workspace

Audio/video transcription and repurposing tools

Working Style

Fully remote with flexible hours

Collaborative, creative, and systems-oriented environment

Ownership mindset with regular strategic check-ins