Digital Media Marketing Specialist

Position Summary

The Digital Media Marketing Specialist is a hands-on role responsible for executing and optimizing digital marketing efforts across Maryland Management’s 46-property multifamily portfolio. Working closely with the regional marketing team, this position implements data-driven digital strategies using creative content and marketing technology to improve online visibility, strengthen brand presence, and drive leasing performance by attracting and converting prospective renters.

 
Key Responsibilities

Execute and optimize digital marketing campaigns across websites, search, social media, email, and online advertising.

Manage website content in collaboration with the regional marketing team, ensuring accuracy, consistency, and optimized conversion performance.

Oversee Internet Listing Services (ILS) including Apartments.com, Zillow, and other platforms; monitor cost per lease and move-in performance and provide budget recommendations within established parameters.

Manage online reputation and Birdeye, including review monitoring and response, survey and review campaigns, LLM optimization, and listing data accuracy.

Execute SEO initiatives and manage Google Ads and other paid campaigns.

Conduct A/B testing and optimize the digital leasing journey to improve lead-to-lease performance.

Create and execute social media content and campaigns highlighting amenities, lifestyle, resident events, and neighborhoods.

Monitor and optimize Elise AI performance and assist with marketing-related software updates, including Entrata.

Track and report on key performance metrics including conversion rates and website engagement.

Ensure digital marketing content complies with Fair Housing laws and company brand standards.

Qualifications

Experience in digital marketing, preferably in multifamily or real estate

Strong analytical skills with hands-on experience using SEO, paid media, Google analytics, and marketing platforms

Ability to translate data and performance insights into actionable recommendations

Ability to manage multiple properties and priorities in a fast-paced environment

About Us

Founded in 1949, Maryland Management owns and operates more than 45 apartment communities with over 10,000 homes across Maryland and Florida. We’re passionate about providing quality housing, exceptional resident experiences, and opportunities for our team members to thrive. 

What We Offer

$31 - $36/hr, based on experience

100% company-paid health care premiums for employees – you pay nothing out of pocket

Up to 80% company-paid coverage for family members (spouse/domestic partner and dependents), keeping healthcare affordable for your whole household

401(k) with generous company match — Maryland Management contributes 25% of what you withhold, up to 6% of your annual income

Short- and long-term disability at no cost to you

Paid parental leave

Dental and vision insurance options

Paid time off and holidays

Fun company culture – annual awards, team events and celebrations that bring the whole company together

Educational reimbursement

Join a company that invests in you—your growth, your health, and your future.

Acknowledgment

This job description is not intended to be all-inclusive and may be modified as needed to meet business requirements. All offers of employment are contingent upon successful completion of a background check and drug screening in compliance with applicable federal, state, and local laws.

Maryland Management Company is proud to be an equal opportunity employer.