Digital Media Lead

Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World's Most Experienced Driver™—to improve access to mobility while saving thousands of lives now lost to traffic crashes. The Waymo Driver powers Waymo’s fully autonomous ride-hail service and can also be applied to a range of vehicle platforms and product use cases. The Waymo Driver has provided over ten million rider-only trips, enabled by its experience autonomously driving over 100 million miles on public roads and tens of billions in simulation across 15+ U.S. states.

On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. Our team has the unique opportunity to not only grow Waymo's brand from the ground up, but to also build societal acceptance for autonomous driving technology for the first time in history. We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences. We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base.

In this hybrid role, you will report to our Group Product and Growth Marketing Lead.

You will:

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Develop and execute integrated digital media strategies that unify brand and growth into a cohesive full-funnel approach.

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Lead multi-channel campaigns across paid social, search, programmatic, and emerging platforms from strategy through continuous testing and optimization.

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Partner with Brand, Product Marketing, Comms, Public Affairs, Policy, and media agencies to align storytelling and execution.

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Manage, mentor, and grow a team of channel managers while fostering innovation and excellence.

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Define and optimize full-funnel KPIs, connecting brand engagement, reach, acquisition, retention, and lifetime value to business impact.

You have:

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15+ years in digital marketing leading teams and integrated campaigns, with a proven record of unifying brand and performance into full-funnel strategies.

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Deep expertise in paid social, search, programmatic, and emerging digital platforms across mobile and web, with a track record of optimizing channels for both performance and brand equity.

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Strong analytical skills with the ability to define, measure, and connect digital KPIs to business impact.

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Proven cross-functional collaboration with brand, comms, analytics, and product/UX teams.

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Track record of scaling teams, fostering innovation, and setting high standards for digital execution.

We prefer:

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Experience at another ride hailing or marketplace company.

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Strong executive communication skills with ability to influence senior stakeholders and external partners.

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Familiarity with global or multi-market campaign execution.

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Ability to flex between long-term strategy development and short-term execution.

Travel Requirements: Occasional travel for offsite meetings.

The expected base salary range for this full-time position across US locations is listed below. Actual starting pay will be based on job-related factors, including exact work location, experience, relevant training and education, and skill level. Your recruiter can share more about the specific salary range for the role location or, if the role can be performed remote, the specific salary range for your preferred location, during the hiring process.

Waymo employees are also eligible to participate in Waymo’s discretionary annual bonus program, equity incentive plan, and generous Company benefits program, subject to eligibility requirements.

Salary Range
$243,000—$308,000 USD