Digital Media Director

About US

We are Tribe X, a next-generation agency creating the most impactful end-to-end digital presence for global luxury brands. Our work combines strategy, content, social, and paid media under one roof to drive measurable results for some of the world’s most respected names. We blend strategy, creativity, and performance to build brands that matter and deliver results that move the needle. We’re growing fast and we’re looking for a Digital Media Director who’s ready to build the most impactful, future-focused media department in the region.

The Opportunity

We’re looking for a visionary, data-driven, and creatively strategic Digital Director to take full ownership of Tribe X’s paid media department. You will oversee and grow two specialized units, one focused on performance marketing for high-budget clients, the other on paid social for brand engagement. Your role is to elevate the department into one of the most effective, future-forward teams in the industry.

You’ll step into a rare opportunity: leading paid media at one of the region’s most forward-thinking integrated agencies. At Tribe X, media doesn’t operate in a silo, it’s woven into strategy, brand, content, and creative from the start. You’ll collaborate with some of the best strategists, content creators, and creatives in the region to build campaigns that perform and resonate. This isn’t about generic dashboards and ROAS reports. It’s about building media ecosystems that drive real business outcomes by aligning performance with purpose, creativity, and culture.

You’ll bring sharp strategic instincts, platform fluency, and deep performance marketing experience, paired with a creative mindset that understands how and why content converts. You’ll champion innovation, shape media from a business and user experience lens, and ensure Tribe X stays two steps ahead of the AI and data evolution that’s transforming our industry.

What You’ll Do

Department Leadership & Strategy

Build and lead the growth roadmap of the Paid Media Department at Tribe X

Grow the paid media department client list and revenue

Oversee two media units:

Performance Marketing Unit: Handling high-budget, high-growth client campaigns

Paid Social Unit: Focused on brand engagement for smaller, high-potential clients

Ensure strategic alignment between units, accounts, and overall agency vision

Champion a culture of excellence, experimentation, and innovation

Media & Creative Strategy

Lead full-funnel paid media strategies grounded in client business goals and user experience insights

Guide teams in spotting and fixing funnel gaps, media inefficiencies, and creative drop-offs

Push toward lean, ROI-driven media strategies that prioritize efficiency and scale

Ensure media analysis and creative feedback loops are tightly integrated creative accounts for 70% of performance, and your leadership must reflect that

AI, Martech, and First-Pary Data Leadership

Future-proof the team’s roles and workflows as AI reshapes the media landscape

Align the department with martech tools and advanced analytics

Lead the development of Tribe X’s own first-party data hub to support precise targeting and segmentation across core markets

Platform Partnerships & Industry Positioning

Build relationships with key media and tech platforms (Meta, Google, TikTok, programmatic, etc.)

Keep Tribe X ahead of the curve on trends, tools, and beta opportunities

Drive thought leadership, contributing to the industry discourse through speaking, publishing, or awards

Position Tribe X as a top-tier media partner for luxury and high-impact purpose driven brands globally

Team Development & Mentorship

Inspire, mentor, and develop a highly trained media team

Foster collaboration between media, creative, strategy, and analytics departments

Lead talent recruitment and performance planning, ensuring continuous growth and retention

Structure team workflows and ensure operational excellence across the board

What You Bring

Minimum 10 years of digital marketing experience in an agency setting

Proven track record in paid media strategy, performance marketing, and team leadership

Strong understanding of creative strategy, media buying, analytics, and digital platforms

Fluent in building full-funnel media strategies based on real business objectives

Excellent command of platform nuances across Meta, Google, TikTok, and more

Clear vision on AI’s impact on media and how to adapt for the future

Strong analytical and technical mindset paired with creative instincts

Experience with martech stacks, first-party data systems, and marketing analytics tools

High EQ, natural mentor, and collaborative leader

Apply Now

If you're ready to build one of the region’s top-performing paid media departments infused with strategy, creativity, and innovation, we’d love to hear from you. Submit your CV through the link attached.

For further questions, contact Fatma Nashaat at [email protected]