Digital Media Buyer - Beauty/Cosmetics
LibertyResourcing
Posted: October 3, 2018
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Quick Summary
This is an exciting opportunity for an experienced, driven, Media Buyer to join a fast growing, award winning Beauty Brand Development company that have offices both in London and the USA. The ideal candidate will be a positive, hardworking, and self-motivated individual with excellent problem-solving skills and attention to detail. The role requires a strong sense of accountability and a creative approach to media planning.
Required Skills
Job Description
This is an exciting opportunity for an experienced, driven, Media Buyer to join a fast growing, award winning Beauty Brand Development company that have offices both in London and the USA. Excellent opportunity for someone who has 3/4 years experience in this role who is looking to further their career within the Beauty Industry.
This opportunity would suit someone who is:
• Positive
• Hardworking
• Self-motivated
• Team player/work autonomously
• Has intellectual curiosity and has the ability to solve problems creatively
• Strong sense of accountability and attention to detail
• Ability to adapt
• Confident and personable
• Excellent communication skills
Required qualifications:
• Minimum of 3 years of digital/performance marketing media buying experience
• Minimum of 3 years experience with paid campaigns on Facebook, AdWords, Yahoo, Gemini, Bing Ads, Outbrain, Taboola and similar content recommendation engines
• Understanding of programmatic buying and advertising
Understanding of tracking scripts implementation and troubleshooting
Understanding of Google Tag Manager
• Strong analytical skills, with the ability to handle quantitative and qualitative data to understand trends
•Strong campaign management skills and the ability to handle program execution independently ability to adapt to the changing requirements of the business and manage change with agility
•High proficient in Microsoft Excel (Google sheets) is required.
•Strong analytical skills, with the ability to analyse raw data, draw conclusions and develop actionable recommendations
Responsibilities of the role:
• Create, optimise and trouble-shoot marketing campaigns
• Proactively analyse campaigns
• Tracking and reporting on the success metrics for the campaigns
• Perform strategic analyses and implement campaign optimizations in order to ensure the optimal return on advertising investment
• Extensive daily reporting for campaign performance against campaign objectives
• Daily analysis of marketing efforts at a campaign and ad level
• Ability to set up campaigns across buying platforms