Digital Marketing Strategist

About Us: Straight Arrow News is dedicated to delivering unbiased, comprehensive news coverage that cuts through the noise of national discourse. We prize stories that make the news feel real and relevant to our audiences’ daily lives. Check us out at www.san.com and on the SAN mobile app.

Job Summary

We are hiring a data-driven, performance-focused Digital Marketing Strategist who will own and optimize paid media strategy across social media, mobile app channels, and digital performance platforms. This person will be focused on driving high-quality app downloads, newsletter subscriptions, and paywall subscriptions, and will work to continually improve acquisition efficiency.

This role is both strategic and hands-on. It is ideal for someone who thrives in a fast-moving environment, loves experimentation, is data-driven, and wants to help build a modern, trusted news brand from the ground up.

Key Responsibilities

• Performance marketing: Plan, execute, and optimize paid acquisition campaigns across Meta, TikTok, YouTube, Google UAC, Snapchat, and emerging performance channels. Develop and refine target audience segments to reach high-intent users. Run continuous testing frameworks including creative, audience, placement, CTA, and landing page experiments.

• Drive subscriptions: develop campaigns to boost newsletter and subscription growth and retain users.

• Analytics and insights: Track and improve metrics including CPI, CPA, CAC, LTV, retention curves, content engagement depth, session frequency, and long-term habit formation. Use Google analytics and mobile measurement partners to guide decisions and identify optimization opportunities.

• Collaborate with the SAN team to develop value-based messaging that communicates SAN’s mission, credibility, and differentiation.

Qualifications

• 4 to 7 years of experience in paid social, mobile app growth, performance marketing, or audience development.

• Proven experience driving deeper longer-term user engagement through newsletter signups, app installs, and/or subscriptions.

• Strong analytical skills with experience in forecasting, cohort analysis, LTV modeling, and attribution.

• Knowledge of mobile attribution, incrementality, and MMP platforms.

• Strong communicator who can simplify data insights into clear, actionable recommendations.

• Self-starter who thrives in an entrepreneurial, fast-paced environment and efficiently manages budgets.

• Experience with subscriptions and mission-driven organizations is preferred.

Compensation & Benefits

• The salary range for this position is $85,000-$110,000.

• Straight Arrow News offers comprehensive health and wellness coverage that ensures our employees have the care and coverage they need to stay healthy, build current and future financial security and maintain work-life balance. All full-time employees and their dependents are eligible to enroll in our benefits. That includes generous paid time off, paid holidays and floating holidays; health coverage, vision and dental plans; retirement plans like the company's 401(k) plan with company match; and more.

To apply, please submit your resume below. A cover letter is optional, but appreciated.

Straight Arrow News is committed to providing equal employment opportunities for all applicants and employees, regardless of race, religion, gender, national origin, age, disability, marital status, or veteran status.