Digital Marketing Strategist - OpenRoad Auto

DRIVING POSSIBILITIES.

We are Hiring! 
This position is currently vacant, and we are actively hiring!

Position: Digital Marketing Strategist

Status: Full-Time

Dealership: NewRoads a division of OpenRoad Auto Group
Department: Marketing

We believe in doing good for our customers and for ourselves. Whether it’s launching the most anticipated model of the year or purchasing a vehicle for your next adventure, great people and relationships are at every turn with OpenRoad.

We are proud of our forward-thinking culture developed over 40 years of continuous improvement initiatives. OpenRoad is one of the largest and fastest-growing automotive retail groups in the country (representing 21 automotive brands across 41 locations) with a shared vision to become the national automotive leader in customer experience. As one of Canada’s Best Employers and Best Managed Companies, we are looking for team players who are excited to continually learn, work hard, and take ownership of their roles.

If you love the idea of joining an organization with unlimited possibilities to accelerate your career, then apply to OpenRoad and grow with us today! 

The position requires flexibility to work full-time in Newmarket Ontario, and travel regularly to client meetings in person across Ontario dealerships

A Career at OpenRoad Means You’ll Enjoy:

Opportunity to work with a variety of OEM BRANDS: Acura, Audi, BMW, Chevrolet Cadillac Buick GMC, Chrysler Dodge Jeep Ram, Honda, Jaguar, Land Rover, Lexus, Mazda, Mercedes-Benz, MINI, Porsche, Rolls-Royce, Subaru, Toyota, Volkswagen

Amazing associate Incentives

Internal and External, Training & Development opportunities for skill development and growth

Be part of collaborative, friendly, and progressive work culture with an emphasis on transparency, innovation, relationship, and empowerment

Comprehensive Extended Health and Dental plan; tailored toward Associate wellness

Recognition and Engagement Events!

RESPONSIBILITIES

Work with the marketing account executives and dealership general managers, to create monthly digital strategies for a portfolio of assigned dealerships

Work with corporate digital marketing manager to create and assess new digital marketing opportunities

Work collaboratively with internal marketing team – marketing accounts, creative, content, digital products

Own major digital marketing projects to generate more engagement, leads and revenue

Recommend and execute monthly digital advertising campaigns for dealership sales and fixed operations growth

Manage digital marketing budgets and recommend spending improvements

Create campaign and content landing pages using web platform CMS

Use on-page SEO for web content, and local SEO to optimize online listings

Implement PPC campaigns through Google, Facebook, and others – search, display, video

Leverage UX reports, analytics reports, and A/B testing to optimize campaign performance

Deal effectively with digital media vendors and digital agencies

Set core KPIs and track across all digital channels on account

Prepare comprehensive monthly digital reports and analyses

Communicate monthly post-campaign reports to stores

Ensure compliance with OpenRoad and OEM brand standards

Assign budget codes on invoices for accounts payables to process digital marketing expenses

Maximize eligibility for coop funds from OEMs

Perform other duties as assigned by management

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

2+ years of experience in the Digital Marketing field

Advanced proficiency of digital advertising channels: Google Ads, Facebook Ads, and others

Advanced proficiency of web platforms: GA4, DataStudio, Semrush, etc.

HTML, CSS, on-page SEO

Automotive experience an asset

Understanding of local digital markets an asset – Brampton, Newmarket, London

Valid Class 5 Driver’s License

We are an equal opportunity employer that embraces diversity. We stand behind the growth of our associates to help them achieve their vision and goals.

This job posting is for an existing position within our organization, and we are actively seeking qualified candidates to fill this role. We prioritize transparency in our hiring practices and strive to provide applicants with clarity regarding each opportunity’s nature and purpose.

OpenRoad Auto is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Accommodations are available on request for candidates taking part in all aspects of the selection process.

Internal Candidates MUST apply by filling out the Internal Endorsement Form on the Intranet. Failure to complete the form will cause a delay in your application. 

 https://orag.bamboohr.com/careers/4717

We thank all applicants in advance, however, only those considered for an interview will be contacted

JOIN US AND GROW WITH US!