Digital Marketing Specialist

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Hiring Faculty / Unit: School of Continuing Studies / Dean’s Office 

Position Summary:
Reporting to the Director of Communication, the Digital Marketing Specialist is responsible for activities related to the planning, execution, and optimization of proactive, strategic, and data-informed marketing efforts in support of the School of Continuing Studies’ mission and objectives.

Primary Responsibilities:

• Contribute marketing expertise to effectively promote, differentiate, and position the School, its programs, and initiatives competitively 

• Devise digital marketing campaigns that inform, engage, motivate and generate leads on multiple platforms (including Google, LinkedIn, Meta, and Reddit) 

• Create engaging marketing automations and other lead-nurturing strategies for specific target audiences  

• Collaborate with the recruitment team to drive enrollment in new and existing programs at all stages of the marketing recruitment funnel 

• Produce actionable insights through advanced reporting and analytics 

• Administer the School’s marketing budget and payments, and interface with vendors 

• Continuously evaluate and implement emerging technologies and innovations 

Other Qualifying Skills and/or Abilities

• Bachelor’s degree in Marketing, Communications, or a related field.  

• Advanced degree or certification in digital marketing is preferred.  

• Minimum 3-5 years of digital marketing experience  

• Knowledge of evolving marketing industry trends and experience developing and implementing marketing strategies, plans, and campaigns is required 

• Proficiency in Google Analytics, Mailchimp, and other marketing tools 

• Demonstrated ease with data analytics and ability in strategy development, planning, and implementation. 

• Must be able to work in a fast-paced environment, handle multiple projects under tight deadlines and to be able to work well in a complex organization with changing needs. 

• Strong familiarity with, and/or experience in, diverse communities and inclusive marketing/communication principles. 

• Resourceful, collaborative, self-starter with high integrity, and the ability to work effectively in a dynamic, creative environment. 

• Strong bilingual spoken and written communication skills (English and French) 

As one of Montreal's Top Employers, here is what we offer:

• Competitive benefits package (Health, Dental, Life Insurance) (if eligible)
• Defined contribution pension plan (with employer contribution up to 10%) (if eligible)
• Group Registered Retirement Savings Plan (RRSP) and Tax Free Savings Account (TFSA)
• Competitive vacation policy
• Two (2) personal days
• Two (2) floating holidays
• Nine (9) "Summer Fridays" - paid days off between the St-Jean Baptiste holiday and Labour Day
• Paid time off over the December holiday period
• Tuition waiver for regular employees and their dependents
• Up to two (2) days of remote work per week where the position permits

Before applying, please note that to work at McGill University, you must be both authorized to work in Canada and willing to work in the province of Quebec at the campus where the position is based / located.

Knowledge of English: McGill University is an English-language university where day to day duties may require English communication both verbally and in writing. The level of English required for this position has been assessed at a level 4 (qualifier) on a scale of 0-4.

For a definition of our language proficiency levels, please click here.

Minimum Education and Experience:

Bachelor's Degree 3 Years Related Experience /

Annual Salary:

(MPEX Grade 04) $64,770.00 - $80,960.00 - $97,150.00

Job Profile:

MPEX-COM2A - Internal External Relations - Professional 2

Hours per Week:

33.75 (Full time)

Supervisor:

Director, Communications

Position End Date (If applicable):

Deadline to Apply:

2026-02-25

McGill University hires on the basis of merit and is strongly committed to equity and diversity within its community. We welcome applications from racialized persons/visible minorities, women, Indigenous persons, persons with disabilities, ethnic minorities, and persons of minority sexual orientations and gender identities, as well as from all qualified candidates with the skills and knowledge to productively engage with diverse communities. McGill implements an employment equity program and encourages members of designated groups to self-identify. Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence, [email protected].