Digital Marketing Specialist

BoschGroup

Santa Catarina, NUEVO LEÓN, Mexico Hybrid permanent

Posted: March 20, 2026

Job Description

Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology - with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch.

The Digital Marketing Specialist is responsible for executing, coordinating, and continuously optimizing digital marketing activities that support sales priorities, brand positioning, and lead generation for Bosch Rexroth Mexico.

The role operates with moderate autonomy, owning the day‑to‑day execution of digital initiatives while closely aligning with SCO leadership, Business Areas, Service, and Corporate Marketing. The focus of the position is strong execution and operational excellence, rather than high‑level marketing strategy definition.

Education

• Bachelor’s degree in Marketing, Communication, Digital Media, Business Administration, or a related field.
• Completed Degree/Diploma in Marketing Specific courses in Digital Marketing or

Ecommerce education an asset

Experience

• 2–4 years of experience in Digital Marketing.
• Experience in B2B, industrial, or technical environments is highly desirable.
• Proven hands‑on experience executing digital marketing campaigns.
• Previous exposure to CRM or Marketing Automation tools (e.g., HubSpot or similar).
• Foundational understanding of digital marketing technologies and techniques
• Ability to function well in a fast-paced, dynamic environment with competing

priorities
• Excellent communication skills, written and verbal

By choice, we are committed to a diverse workforce and are an equal opportunity employer. Robert Bosch welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process.

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