Digital Marketing Specialist

Alkaffary Group

Riyadh, Riyadh Province, Saudi Arabia permanent

Posted: June 19, 2025

Job Description

We are hiring a Digital Marketing Specialist for a full-time, on-site position. The role involves managing and optimizing digital marketing activities, including web analytics and online campaigns, with a strong focus on improving performance and reducing CPA (Cost Per Acquisition). Collaboration with the content team and regular follow-ups to ensure seamless campaign execution are key aspects of this role.

Our company is rapidly expanding its digital presence, offering an exciting opportunity to contribute to a fast-growing e-commerce and retail ecosystem.

Key Responsibilities:

• Develop and manage digital marketing campaigns to increase ROI.
• Optimize campaign performance to reduce CPA.
• Collaborate with the content team to ensure cohesive marketing strategies.
• Analyze web analytics and use insights to refine strategies.
• Create and maintain a content calendar and ensure timely execution.
• Stay updated with digital marketing trends and implement best practices.
• Coordinate with the customer service team to address comments and feedback.
• Prepare performance reports and provide recommendations for improvement.

Requirements:
Proven expertise in web analytics and online marketing.

Hands-on experience with e-commerce platforms such as Shopify, Zid, or Salla, preferably within a retail environment.

Strong familiarity with digital marketing trends, tools, and performance tracking.

Prior experience in the e-commerce or retail sector within Saudi Arabia is a plus.

Demonstrated ability to manage funded campaigns with a focus on increasing ROI and conversion rates.

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