Digital Marketing Specialist

Datex is a B2B SaaS company in the warehouse management space. We are seeking a full-time contract Digital Marketing Specialist for a 3-month engagement to stabilize, optimize, and improve our paid media programs and support tactical SEO execution.

This is a hands-on execution role. This role will start as a 3-month contract, with an initial focus on paid ads and SEO, but with the opportunity to transition into a permanent position based on performance and mutual fit.

We’re looking for someone who is proactive, self-directed, and takes full ownership of their work.

In this role, you will you will operate as the B2B Digital Marketing Specialist and report to the Sr. Director of Marketing and work closely with the marketing team.

• Fully Remote
• 3 month contract.
• 40 hours per week, at least 1 night shift per week.
• Potential for extension of contract or perm hire for the right candidate.

Paid Media (Primary Focus)

• Manage, create and optimize LinkedIn Ads, Google Ads, and programmatic campaigns.
• Improve targeting, segmentation, and retargeting strategies.
• Monitor budget pacing and reallocate spend based on performance.
• Run structured A/B tests across creative, messaging, and audience segments.
• Create dedicated landing pages.
• Track CPL, MQL performance, and engagement metrics.
• Provide clear weekly performance summaries and deliver structured monthly reports with optimization recommendations. Please note, you don't just report numbers; you interpret them. You tell us why metrics went up or down and what you did (to fix it).

SEO (Tactical Execution)

• Identify technical SEO issues and coordinate fixes (SEMrush).
• Implement on-page SEO improvements (meta titles, descriptions, headers, internal linking).
• Refresh and optimize existing blog and landing page content using SEO tools.
• Monitor keyword rankings and organic traffic trends.
• Support ongoing content optimization efforts.

Reporting & Tracking

• Maintain UTM structure and campaign tracking integrity.
• Align paid performance reporting with HubSpot attribution.
• Build simple dashboards to monitor performance trends.
• Ensure performance insights are tied to business outcomes.

Expected responsibilities following the initial 3-month period

• Following the initial three months, the emphasis on paid advertising will decrease, with greater focus on the following areas:
• Website optimization and SEO initiatives.
• Support marketing and campaign operations to ensure processes and campaigns are organized, measurable, and efficient. HubSpot experience is required; familiarity with 6sense and ZoomInfo is preferred.
• Support the execution of demand generation and ABM campaigns through email marketing, landing pages, and digital promotion of content, webinars, and events to drive engagement and qualified pipeline using tools such as HubSpot, 6sense, ZoomInfo, and Microsoft Dynamics.
• Monitor multi-channel campaign performance and recommend optimizations across email, paid media, newsletters, events, webinars, partner programs, third-party lead generation, and digital advertising in close collaboration with the marketing team.

What Makes You an Ideal Candidate

• You are highly data-driven and use insights to grow and optimize our campaigns.
• You’re results-driven, adaptable, excited to learn, and enjoy working in a start-up-like SaaS environment.
• People genuinely enjoy working with you, because you communicate clearly, build trust across teams, you care, and you do what you promise to do.
• An entrepreneurial mindset, strong emotional intelligence, and comfort with ambiguity will set you apart.

Requirements:
Requirements

• 4–6 years of B2B digital marketing experience (SaaS preferred).
• Hands-on experience managing LinkedIn Ads and Google Ads is required, including building campaigns from scratch. You will work with the Marketing Coordinator on creative assets.
• Must have hands-on experience with programmatic platforms, ideally StackAdapt.
• Solid knowledge of on-page SEO and content optimization tools (SEMrush, Clearscope, etc.).
• Experience using HubSpot.
• Able to operate independently with minimal oversight.
• Comfortable stepping into an existing account structure and improving it quickly.
• Bachelor’s degree in Marketing, Communications, or a related field.

Benefits:
• Fully Remote
• 3 month contract.
• 40 hours per week, at least 1 night shift per week.
• Potential for extension of contract or perm hire for the right candidate.
• Competitive salary: ₱75,000 – ₱90,000 per month