Digital Marketing Specialist

ABOUT USAC 
USAC is a nonprofit, university-affiliated study abroad organization headquartered on the University of Nevada, Reno (UNR) campus. Since 1982, USAC has provided students with opportunities to gain the knowledge, skills, and attitudes necessary to succeed in a global society. USAC currently operates 50+ programs in 25+ countries.  
   
USAC's success is a result of our staff — both in the U.S. and abroad — as well as strong relationships with U.S. universities. We seek high-energy individuals who believe in the importance of international education. The ideal candidate is a self-starter with an energetic, entrepreneurial spirit who is looking to work for an organization that values diversity and teamwork.  
This position is for a full time, salaried employee. If you're seeking contracted work, are a consultant, or are representing a digital marketing consulting firm, we are not currently seeking these types of applicants at this time.

POSITION OVERVIEW 
The Digital Marketing Specialist drives USAC’s online presence by creating high-performing campaigns across email, microsites, landing pages, and the website. This role combines creative content development with data-driven strategy—writing and editing audience content, analyzing engagement, segmenting audiences, and building automated flows for the student journey. Working closely with advising, enrollment, institutional relations, IT, and marketing teams, the Digital Marketing Specialist creates seamless digital engagement experiences.   
  
POSITION TYPE & EXPECTED HOURS OF WORK 
This is a full-time, exempt position and will be paid on a salary basis. Hybrid and remote options are available. Qualified U.S. applicants are encouraged to apply.  
  
GENERAL RESPONSIBILITIES 
As a Digital Marketing Specialist, you will: 

Create, design and launch personalized digital campaigns across multiple digital channels — email, landing pages, microsite, SMS, chat, social — in Salesforce Marketing Cloud (Advanced) that engage, nurture, recruit, and convert student audiences.

Track, measure, and analyze campaign performance metrics, customer behavior, and other key data points using tools like Analytics Builders to ensure campaigns are optimized for better engagement and ROI.

Develop and execute a digital marketing roadmap that aligns with organizational and department goals, including opportunities for automation and new initiatives. 

Collaborate with internal teams to shape student recruitment, awareness, nurture, and conversion strategies.

Conduct market research and utilize team members' knowledge to better understand target audiences, identify growth opportunities, and adjust campaigns based on performance. 

Report results and insights to stakeholders, highlighting key performance metrics, engagement trends, and areas for growth. 

Stay current on industry trends and recommend innovative ways to keep USAC’s digital presence competitive.

REQUIREMENTS 

2-4 years’ experience creating journeys, cross-channel campaigns, automations, dynamic content, within Salesforce Marketing Cloud (Pardot/Account Engagement experience a nice to have).

2-4 years’ experience managing and segmenting data lists, data-modeling, and understanding of Salesforce Data Cloud (SSJS nice to have). 

2-4 years’ HTML/CSS, SQL, AMPScript experience

CRM knowledge and experience

Salesforce Certified Marketing Cloud Email Specialist achievement, Trailblazer and Trailhead community collaborator, and hands-on experience with Email Studio, Journey Builder, Mobile Studio, and Advertising Studio.

Experience managing multiple concurrent digital campaigns in higher education, nonprofits, or business settings, with knowledge of current digital and email marketing trends.

Portfolio or 2–3 summaries highlighting digital and email campaign audiences, data segmentation, engagement metrics, design, content, strategy, and flow/journeys. 

2–3 writing samples from digital or email marketing projects. 

Knowledge of AP style; proofreading and editing skills preferred.

Strong attention to detail, data accuracy, and quality assurance.

Knowledge of anti-spam laws, including CAN-SPAM and GDPR.

Thrives in a deadline-driven, detail-oriented, fast-paced environment alongside highly collaborative, motivated, innovative, and energized Marketing Communications professionals.  

Don’t meet every single requirement? We still encourage you to apply! 

QUALIFICATIONS 

Bachelor’s degree in communications, journalism, marketing, or related field (or equivalent experience).

2-5 years of experience in digital marketing, email marketing, or related roles. 

Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment. 

Strong analytical skills with the ability to interpret data and adjust strategies. 

Creative, innovative, and able to spot trends and opportunities. 

Excellent and timely communication skills — both written and verbal — and a collaborative mindset.

PREFERRED SKILLS AND QUALIFICATIONS 

Bonus skills that will make you stand out: 

Ability to explain technical processes to non-technical stakeholders 

Familiarity with analytics platforms (e.g., Google Analytics, SEMrush, Monsido). 

Knowledge of SEO, Google AI, and answer/search strategies. 

Experience with content planning, strategy, and creating digital roadmaps. 

Experience in higher education, nonprofit, or international education settings. 

OTHER DUTIES AS ASSIGNED 
Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

WORK ENVIRONMENT AND PHYSICAL DEMANDS 
The duties of this job are mainly performed in a remote environment. While performing the duties of this job, the employee is regularly required to sit and stand.  The employee must regularly lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus. 
 
BENEFITS 
University Studies Abroad Consortium offers a comprehensive benefits package to include medical, dental, vision, life, and LTD, along with a generous 401(k) retirement plan. On the first day of employment, the employee is eligible to participate in the 401(k) plan. In addition, employees have the following paid leave: sick, annual, and 13 company holidays. A Public Service Loan Forgiveness (PSLF) eligible employer. 
  
HOW TO APPLY 
Please submit your resume, application, a link to your online portfolio, link(s) to digital email campaigns you've created for another entity, and a cover letter summarizing why you think you would excel at this position through BambooHR.  
  
EQUAL OPPORTUNITY EMPLOYER 
The University Studies Abroad Consortium is an Equal Opportunity/Affirmative Action 
employer committed to diversity as a core value. We support equal access and 
welcome applications from individuals of all backgrounds, experiences, abilities, and 
perspectives. If you need assistance and/or reasonable accommodation due to a 
disability during the application or the recruiting process, please send a request 
to [email protected].