Digital Marketing Specialist

Scope of Work

Independent Contractor – Digital Marketing Specialist

Contract Term

This engagement is for a fixed term of ninety (90) days, commencing on the effective date of the agreement, unless extended or terminated earlier in accordance with the terms of the Independent Contractor Agreement.

Overview

The Digital Marketing Specialist (Contractor) will provide performance-driven digital marketing services focused on growth, conversions, funnel optimization, and analytics. This role will own execution and optimization across paid media, messaging, CRM marketing automation, and analytics, while supporting the Company through a CRM transition. The Contractor will operate independently, managing multiple initiatives during periods of operational change.

Services & Responsibilities

1. Copywriting & Messaging

Develop conversion-focused copy for paid advertisements, email campaigns, SMS campaigns, landing pages, calls-to-action (CTAs), and retargeting initiatives

Maintain brand voice, messaging frameworks, and compliance standards

Test, analyze, and optimize messaging based on performance metrics and campaign data

2. Paid Media Management

Set up, manage, and optimize paid advertising campaigns across platforms including Meta, Google, YouTube, and other applicable channels

Monitor performance and continuously optimize campaigns to improve ROI, lead quality, and conversion rates

Manage budgets, audiences, creative testing, and reporting

3. Email, SMS, and Marketing Automations

Build, deploy, and manage email marketing campaigns

Create SMS campaigns and automated workflows

Manage CRM tagging, segmentation, and automation logic

Monitor deliverability, engagement metrics, and performance reporting

4. CRM Transition & Configuration 

Serve as the primary marketing contact during the CRM transition

Support migration planning, testing, and timeline coordination

Assist with data mapping, tagging structures, and segmentation strategies

Build and configure marketing automations within the new CRM

Validate lead routing, attribution, reporting accuracy, and integrations

Document CRM workflows, marketing processes, and best practices

Troubleshoot issues related to campaigns, integrations, data flow, and system functionality

Support configuration related to a potential phone provider transition, if it occurs during the contract term

5. Website, Funnels & Analytics

Build and update landing pages and funnel assets

Maintain website content and perform basic SEO updates

Install, manage, and audit tracking pixels, UTMs, and conversion tracking

Monitor dashboards, reports, and analytics to inform optimization decisions

Deliverables

Fully executed and optimized digital marketing campaigns

CRM marketing automation workflows and documentation

Performance reports and insights as requested

Updated website and funnel assets

Functional tracking, attribution, and reporting systems

Qualifications & Experience

Proven experience in digital marketing and paid media management

Strong copywriting skills with a focus on conversion and performance

Hands-on experience with CRMs and marketing automation platforms

Experience supporting CRM migrations or system transitions (Applied Epic preferred)

Proficiency with analytics, tracking, and reporting tools

Ability to work independently, manage multiple projects, and perform effectively during periods of transition