Digital Marketing Specialist / Manager

Digital Marketing Specialist/Manager

Team – Marketing

Location – Cambridge

Contract – Full-time, Permanent

About CGD

Making Sustainable Power Electronics Possible

A spin-out of the Cambridge University, Cambridge GaN Devices (CGD) is a fabless semiconductor company that develops a range of energy-efficient GaN-based power devices to make sustainable electronics possible.

The global power semiconductor market is expected to exceed $50BN. In addition to the multi-million seed fund and Series A and now B private investments, CGD has so far successfully secured four projects funded by iUK, BEIS and EU (Penta). The technical and commercial expertise of the CGD team combined with an extensive track record in the power electronics market has been fundamental in early market traction of our proprietary technology.

Bringing Innovation into Everyday Life

The environmental need for solutions to resolve the world’s most significant challenges (energy consumption and CO2 emissions) inspires us to contribute to society by preserving nature with energy-efficient power solutions.

With a mindset on pushing the limits of semiconductor (GaN) properties and an outstanding team of worldwide experts leveraging knowledge, IP, and decades of research, we demonstrate technological advancement by developing green solutions for everyday electronics, respecting our planet’s natural resources, and creating a more sustainable future for the generations to come.

Why Work for CGD

We Champion Commitment, Celebrate Empowerment, and Reward the Brave.

We are interested in change-makers with a passion for power semiconductors who are willing to explore unconventional ways to meet the company’s green agenda.

At CGD, we pride ourselves on putting empowerment and commitment at the core of our company culture. We offer a relaxed yet productive working environment where everybody is valued and respected and becomes part of commercial success while experiencing professional growth.

If your heart beats for innovation, challenge, and growth, and if the prospect of joining a friendly and game-changing company is for you, we want to hear from you.

The Opportunity

This is an amazing opportunity to join CGD at this key growth stage and be recognised for your digital marketing skills. The Digital Marketing Manager will be responsible for the development, implementation, and management of CGD’s digital marketing strategy, including CGD’s brand presence across all digital platforms.

In this role you will also be responsible for planning and delivering digital marketing campaigns, implementing lead scoring to maximise marketing-to-sales conversions, and creating various forms of digital content to help CGD engage with potential customers all over the world.

We are looking for a creative and analytically minded Digital Marketing Manager to shape and deliver our digital marketing. If you enjoy turning ideas into high-impact campaigns, blending creativity with data driven decision making and want to work at a scale-up making a real impact in the world, this is the job for you.

Main Responsibilities

Strategy & Planning

• Develop and implement the digital marketing strategy aligned with overall marketing and business objectives
• Identify and map customer journeys and touchpoints to support effective nurturing and conversion

Campaign Delivery & Performance

• Plan, execute and report on multi-channel campaigns across email, paid media, SEO, AEO and social
• Analyse and report on key performance metrics including traffic, lead generation, conversion rates
• Use data insights to continuously optimise campaigns and improve ROI

Marketing Automation & CRM

• Manage Salesforce Marketing Cloud, including campaign execution, automation and reporting
• Implement and refine lead scoring and nurturing programmes to strengthen marketing-to-sales conversion

Brand & Content

• Build and strengthen the company’s brand presence across key digital platforms including website, social media and email
• Create engaging digital content including video, photography, blogs, landing pages and social assets
• Support thought leadership and personal brand development for senior team members
• Monitor and adopt emerging digital marketing technologies and AI tools to enhance marketing performance and efficiency

Collaboration & Delivery

• Work closely with internal stakeholders and external partners to ensure consistent messaging and execution

Requirements:
Skills and Experience

Essential

• Proven experience delivering multi-channel digital campaigns (paid, organic, email, web)
• Strong understanding of PPC, paid social, SEO and AEO.
• Ability to plan, launch, optimise, and report on campaigns independently
• Confident using tools such as Google Analytics, LinkedIn Campaign Manager, Salesforce and Marketing Cloud
• Ability to interpret data, extract insights, and translate them into action
• Ability to brief, create, or refine compelling digital content (ads, landing pages, emails)
• Understanding of audience segmentation and customer journeys
• Comfortable working in a technically detailed environment, engaging with engineering or product management teams
• Excellent written and oral communication skills
• Knowledge of the latest digital marketing trends and technologies including a keen interest in AI.

Desirable

• Degree in marketing with CIM digital qualifications
• Ability to create and edit simple video content for digital channels (e.g. social, ads, email)
• Experience using tools such as Canva (or similar) to produce on-brand assets
• Strong eye for layout, messaging, and visual consistency
• Comfortable turning ideas into live content quickly and iterating based on performance

Benefits:
• Excellent salary
• Share options scheme available (so you own a piece of the company!)
• Pension scheme (6% Company contribution)
• Life Assurance (3x Salary)
• BUPA Private Medical Insurance
• BUPA Cash Plan (Level 3)
• Flexible working options (both location and times)
• Annual leave allowance of 33 days (including bank holidays)
• Training and development
• Electric Car Scheme
• Cycle to work scheme
• IP bonus scheme
• Involvement in collaborative projects and grants with University of Cambridge and other partners
• Recruitment referral bonus
• Regular social events including frequent company lunches, annual summer party, Christmas party, team building and wellbeing activities

We believe in equal opportunities

It takes a diverse and inclusive community of passionate, talented and committed people to build a system to shape the future of power electronics.

We are committed to providing equal opportunities to all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

We believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all employees. We aspire to have a diverse workforce because, in our view, diversity enables better business outcomes. From application to interview, we place inclusion at the heart of all we do.

We are well set up for collaborative hybrid working, with some members of the team working in the UK office and some from home in the UK and other cities in Europe and Asia.