Digital Marketing Specialist

GW Apps is a California-based B2B software company offering an advanced No-Code platform that enables businesses to build custom web applications and digitize processes rapidly—delivering up to 80% savings compared to traditional development methods. We serve customers globally, with a strong focus on the US, Europe and Latin America.

We’re looking for a results-driven Digital Marketing Specialist to support our Sales and Marketing team in customer acquisition and brand awareness initiatives. This role is ideal for a creative and analytical individual who is comfortable wearing multiple hats in a fast-paced SaaS environment. You’ll lead and support various marketing efforts—from content creation and lead generation to campaign execution and performance tracking.

 

Key Responsibilities

Campaign Development & Execution

• Plan, build, and execute email marketing campaigns for lead generation and customer engagement

• Develop and manage demand generation campaigns targeted at specific regions (US, Europe, LATAM)

• Help manage paid media and SEO/SEM initiatives, including keyword analysis and ad optimization

Content & Communication

• Write and design marketing content including blogs, newsletters, whitepapers, and case studies

• Assist in website content development and updates (WordPress proficiency required)

• Create social media content calendars and execute campaigns to increase brand visibility

Analytics & Reporting

• Track, analyze, and report on marketing campaign performance using Google Analytics and other tools

• Provide insights and recommendations to optimize marketing ROI

Support & Collaboration

• Support general marketing operations and administrative tasks

• 2+ years of experience in digital marketing, preferably in B2B or SaaS environments

• Bachelor’s degree in Marketing, Business, Communications, or related field

• Strong verbal and written English communication skills

• Proficiency in WordPress, Google Analytics, and basic SEO tools

• Experience managing social media for business (LinkedIn, Facebook, Twitter)

• Graphic design skills (Canva, Adobe suite, or similar)

• Ability to work remotely and overlap 3-4 hours/day with US Pacific time zone

To apply, please submit your resume, cover letter, and transcript to [email protected]. In your application, indicate your current employment status and availability.

All your information will be kept confidential according to EEO guidelines.