Digital Marketing Specialist

Why Coda

Coda is a global growth engine for commerce, connecting people, digital products, and payments through trusted monetization and distribution solutions.

With 600+ people from 57 nationalities across 23 locations, we’re a truly global team headquartered in Singapore, with offices in Amsterdam, Dubai, Bristol, Shanghai, Eindhoven, and across Southeast Asia.

We power global commerce through a dual model. Our B2B solutions, Codapay, Coda Webstore, Coda Links, Coda Distribution, and Giftcloud, enable publishers and brands to monetize and distribute digital content globally. On the consumer side, we operate a portfolio of trusted storefronts including Codashop, Recharge.com, Startselect.com, and mobiletopup.co.uk, that give customers secure and easy access to game top-ups, digital credits, vouchers, gift cards and prepaid products in over 70 markets.

Our culture is built on respect, ownership, and collaboration. We move fast, support each other, and celebrate wins together.

If you’re looking to grow your career and make a real impact in a global team, Coda is the place for you.

The Opportunity

The Digital Marketing Team sits within the broader Commercial B2B Marketing function and is responsible for end-to-end campaign planning, execution, optimisation, and performance reporting across paid and owned channels. The team works across multiple markets and platforms to drive new user acquisition, engagement, and revenue growth at a positive ROI. This function partners closely with cross-functional stakeholders to ensure marketing investments are efficient, scalable, and aligned with business objectives.

We are looking for a Digital Marketing Specialist to join our growing Commercial B2B Marketing team. This role is focused on hands-on media buying, campaign execution, testing, and performance optimisation across key digital channels, with priority on Search Ads, Paid Social, and other performance-led platforms. You will play an important role in driving profitable growth through detailed media planning, campaign analysis, and continuous experimentation. You will work closely with the broad Marketing team and report to the Performance Marketing Manager.

What you'll do:
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You will plan, execute, and optimise performance marketing campaigns across Search, Paid Social, and other digital channels to drive profitable user acquisition and revenue growth

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You will manage day-to-day media buying activities across platforms including Google Ads, Microsoft Ads/Bing, Meta Ads, TikTok Ads, and LinkedIn Ads, while supporting testing on emerging or additional channels where relevant

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You will support the development of detailed media plans, including budget allocation, channel strategy, audience approach, and forecast projections based on platform media estimations and business targets

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You will monitor campaign delivery, pacing, efficiency, and return on investment, and make data-driven recommendations to improve performance

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You will work closely with internal stakeholders to translate business goals into channel strategy, execution plans, and measurable performance outcomes

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You will develop and execute campaign testing frameworks across creative, targeting, bidding, landing page experience, and messaging to improve performance over time

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You will contribute to advertising creative planning by identifying testing opportunities, reviewing performance trends, and generating actionable insights on what drives better conversion outcomes

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You will support CRM marketing initiatives across email, push notification, or lifecycle campaigns using tools such as Mailjet, CleverTap, or similar platforms when needed

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You will analyse campaign and website performance using analytics platforms such as GA4 and other reporting tools to identify optimisation opportunities and communicate insights clearly

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You will prepare regular performance reports, campaign reviews, and learning agendas for internal stakeholders, with clear commentary on results, risks, and next steps

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You will stay current on the latest adtech, martech, platform changes, and industry trends, and proactively identify relevant opportunities for experimentation or process improvement

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You will maintain a high level of execution accuracy and attention to detail across campaign setup, tracking, reporting, creative trafficking, and budget management in a fast-paced environment

What you'll bring:
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Minimum Bachelor’s degree in Marketing, Business, Communications, or a related field

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2–4 years of hands-on experience in performance marketing, media buying, or digital advertising, preferably in consumer tech, eCommerce, agency, or other performance-driven environments

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Strong hands-on experience in paid media campaign management, with priority expertise in Google Ads and Meta Ads, and working knowledge of TikTok Ads and LinkedIn Ads

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Experience with Microsoft Ads/Bing is strongly preferred; experience in programmatic media buying is a plus

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Strong understanding of campaign setup, bid strategy, audience targeting, tracking structure, attribution basics, and performance optimisation across major digital advertising platforms

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Experience creating media plans, budget projections, and performance forecasts using platform planning tools, historical benchmarks, and expected ROI assumptions

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Strong analytical capability and commercial understanding, with confidence in evaluating campaign efficiency, conversion performance, CAC, ROAS, and overall return on investment

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Hands-on knowledge of GA4 is required; familiarity with Looker Studio or other dashboard/reporting tools is a plus

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Exposure to CRM or lifecycle marketing tools such as Mailjet, CleverTap, or similar platforms is a plus

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Experience working on advertising creative testing, performance analysis, and creative learning frameworks is preferred

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Strong attention to detail, structured thinking, and the ability to manage multiple priorities under a fast-paced working environment

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Curiosity and willingness to keep up with the latest developments in adtech, martech, automation, and platform updates

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Understanding of Agentic AI, prompt engineering, or AI-assisted workflows for performance marketing is a plus

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Strong written and verbal communication skills in English.

We are proud to be an equal opportunity employer, embracing the unique qualities of every individual, regardless of gender, race, age, religion, disability, or other local protected classes. Our goal is to foster an inclusive environment where everyone feels welcome and valued.

Due to the large number of exceptional applications we receive, we can only reach out to shortlisted candidates. If you don't hear from us, rest assured there may be another opportunity at Coda that aligns better with your unique abilities. Remember to check our Careers Page for more exciting job openings!