Digital Marketing Specialist

Are you an experienced digital marketing professional who is driven by the success of strategic marketing campaigns? Do you take pride in bringing up-to-date marketing initiatives to life? Do you enjoy providing Peace of Mind to your client group? Are you looking to be part of a growing team and company? 

The Universal Group, recognized as one  of Canada's Best Managed companies in 2025, has an exciting opportunity in our Marketing team. As a Digital Marketing Specialist, you will mange and optimize digital marketing efforts including overseeing our four company websites and our pay per click (PPC) campaigns. You will be responsible for monitoring analytics, improving our user engagement, and executing strategies to maximize return on investment (ROI). The Digital Marketing Specialist will need to be highly analytical, creative, and possess exceptional time management skills to manage multiple projects simultaneously. 

What you will be responsible for:

Company Website Management and Reporting:

Manage, update, and optimize content for company websites to ensure brand consistency, and strong Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) performance.

Monitor, analyze, and report on website and campaign performance using tools such as Google Analytics, SEMrush, and other analytics platforms

Maintain documentation and reporting dashboards to track KPIs, ROI, and overall digital performance. 

PPC Campaign Execution:

Plan, execute, and optimize PPC campaigns across multiple platforms such as Google Ads, Bing Ads, and social media platforms to maximize lead generation and conversions.

Collaboration and Strategic Planning:

Develop and implement strategies to improve website traffic, engagement, and conversion rates.

Collaborate with the Marketing Manager to align digital marketing initiatives with overall business goals and campaigns.

Coordinate with internal teams and external vendors as needed for website updates, creative assets, strategy execution, and ad management. 

Trend Awareness and Industry Knowledge:

Stay up-to-date with the latest trends in digital marketing, SEO, AEO, PPC, and analytics to recommend tactics and tools to maximize the success of the organization's marketing initiatives. 

What you get from us:

Extended Medical, Vision, and Dental benefits. 

Competitive compensation package. 

Paid vacation.

Access to health and wellness programs.

Access to a growing organization with lots of advancement opportunities.

What we need from you:

Bachelor’s degree in Marketing, Communications, Business , or a related field is highly preferred.

3+ years of experience in digital marketing, including website management and PPC campaigns. 

Proficiency with Google Analytics, Google Ads, and social media advertising. 

Strong understanding of SEO, AEO, SEM, and digital marketing best practices. 

Experience with CMS platforms, specifically WordPress is essential. 

Bilingual in English and French is a strong asset, but not required.

Previous web development experience (HTML, CSS, JSCON) is considered an asset

Experience with marketing automation tools and building API integrations is considered an asset.

Excellent analytical skills and a strong attention to detail are essential.

Strong written and verbal communication skills.

Outstanding time management skills with an ability to manage multiple projects and deadlines in a fast-paced environment.

An ability to maintain an up-to-date knowledge of digital marketing trends.

Strong collaboration skills with a desire to implement and execute strategies.

Where/When you will be working:

This will be a hybrid position that will offer flexibility of work from home days with some required in-office days 

Standard working hours Monday to Friday - full time. 

Why Universal Group?

The Universal Group is driven by our purpose to provide Peace of Mind to both our clients and team members. Our people embrace our core values of being ‘Passionate, Authentic, and Driven’ in everything we do and in every decision we make every day. They are the fabric of who we are and, without question, the reason for our success and continued growth.

The safety of our team members and the public drives us daily.

The Universal Group is an industry leader in traffic control services, traffic management planning, traffic equipment supply, landscaping, temporary labour and occupational health and safety training. We are a one-stop shop, as our full suite of services ensures that we can manage projects from conception to completion.

For more information about the company, please visit our Indeed Profile! 

Our Commitment to Diversity

The Universal Group is an equal-opportunity employer committed to diversity and inclusion in the workplace. 

We prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic.

Apply today; we can’t wait to hear from you. Come grow with us!

APPLY NOW

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