Digital Marketing Specialist

Who we are:

The GVF Group of Companies empowers farmers to produce meat, milk, and eggs profitably and sustainably for the advancement of human lives, nutrition and health.

Founded in 1960, GVF specializes in the formulation, manufacture and sale of high quality, leading-edge mineral premixes for swine, dairy, beef and poultry producers. We create opportunities for livestock & poultry farms to be more profitable by providing innovative products, programs and services which lower feeding and livestock producers costs, maximize animal performance, and increase nutritional and commercial value of our customers products; meat, milk and eggs.

Today the GVF Group is comprised of six divisions: Grand Valley Fortifiers, Fortified Nutrition, Farmers Depot, Direct Source Commodities, Valley Feeds and True Foods.

Ours is a family business that cares about its employees and its community. We make sure that all our staff get what the best-in-class team members deserve: benefits, good wages, and respect. Whether through our charitable work, or our dedication to staff, GVF is committed to living out our principles and values.

Why we have this role:

We’re looking for a Digital Marketing Specialist to support the execution and optimization of our digital marketing efforts across multiple brands, including GVF, Farmers Depot, and Valley Feeds.

Reporting to the Manager, Marketing, this role is hands-on and execution-focused - ideal for someone who enjoys turning plans into action, tracking performance, and continuously improving campaigns using data and insights.

Working with us:

This is a permanent, full-time position based out of our head office at 151 Savage Drive, Cambridge, Ontario. The standard work hours are Monday to Friday, 8:00am to 5:00pm, however, please be advised that you may be required to work outside of these hours from time to time given the nature of the role. 

What you’ll do:

Digital Campaign Execution

Support integrated digital campaigns across email, web, search, social, and paid media

Coordinate timelines, assets, and approvals to ensure campaigns launch on time

Ensure all digital content aligns with brand standards and messaging

Content & Platform Support

Update website content, apply SEO best practices, and monitor basic performance

Execute email marketing campaigns including segmentation, scheduling, and reporting

Create and schedule organic social media content across multiple platforms

Support paid advertising initiatives across Google Ads and Meta platforms

Analytics & Optimization

Track and report on performance across email, web, social, and paid channels

Support A/B testing for creative, messaging, targeting, and landing pages

Maintain dashboards and help translate data into insights and recommendations

Video & Creative Support

Assist with basic video creation and editing for social, web, and email

Support video uploads, optimization, and performance tracking (e.g., YouTube)

Collaborate with internal and external creative partners

Your background includes:

3+ years of experience in digital marketing, communications, or a related role

Post-secondary education in Marketing, Communications, or a related field

Experience executing campaigns across email, web, social, and paid digital channels

Familiarity with tools such as Google Analytics (GA4), MailChimp, Benchmark Email, Google Ads, and Meta

Working knowledge of SEO, A/B testing, and digital performance metrics

Strong written and verbal communication skills, with comfort working with data

Ability to manage multiple priorities across different brands

Experience with Shopify or other e-commerce platforms would be an asset

CMS experience (WordPress / Divi)

Basic design skills using Adobe Creative Suite

Video creation or editing experience would be an asset

Why work with us: 

Competitive salary

Canadian Family Owned and Operated Company

Extended health and dental benefits 

RRSP matching program 

Profit sharing bonus

Donation matching program 

Store discount at Valley Feeds

Living our values:

Passion: Serving customers innovatively and well.

Humble Confidence: Confidently choosing to forgo our status, deploy our resources and use of influence for the good of others before ourselves.

Integrity: Consistently honest while honouring commitments with our customers, co-workers and suppliers.

Professional: Committed to excellence in the way we lead, serve and relate.

Caring: With a servant heart, truly caring for customers and co-workers. Find satisfaction in assisting with others’ challenges and joy in witnessing their success.

All interested applicants are asked to apply with a copy of their resume. We thank all applicants for their interest however, only candidates considered for the position will be contacted for an interview.