Digital marketing specialist

Digital marketing specialist

Calgary Homeless Foundation (CHF)

Calgary Homeless Foundation guides the fight against homelessness. Fueled by this purpose, we envision the day when homelessness is rare, brief, and non-recurring — perhaps an episode in someone's life, but never a condition that defines it. Working in alignment with governments and collaboratively with service providers and community partners, we help translate complex system needs into coordinated, efficient ground-level action that maximizes the impact of every resource and creates lasting pathways out of homelessness. 

We are uniquely positioned to observe the many challenges facing our city and strengthen the entire sector through strategic leadership, forward-thinking capacity development, and hands-on, day-to-day support.  

Our comprehensive data warehouse reveals the full picture of homelessness in our community, enabling us to anticipate challenges and identify effective solutions. And we unite diverse stakeholders around shared goals and help address complex situations that no single agency can solve alone.  

Our collective approach and focus on learning and evaluation equip us to address homelessness across our city while keeping the people experiencing it at the heart of our work.  When the system works better together, more people find their way home.

We are looking for passionate, entrepreneurial, and talented people to join our action-oriented, high impact team.

The Position

We are seeking a creative, curious, and highly organized digital communicator to support CHF’s purpose of guiding the fight against homelessness. This role is responsible for developing, managing, and optimizing content across CHF’s full digital ecosystem — including the CHF website, agency portal, intranet, social media channels, and email marketing platforms.

The Digital Marketing Specialist leads the development of CHF’s social media content calendar, creates compelling digital content, and ensures that online platforms remain accurate, engaging, and aligned with CHF’s strategic priorities. The position also plays a key role in monitoring digital performance, producing analytics reports, and identifying opportunities to improve reach and engagement.

This role collaborates closely with departments across CHF, external partners, and vendors to support campaigns, events, and organizational initiatives. The successful candidate is a strong communicator who enjoys storytelling, problem‑solving, and trying new things — and who thrives in a fast‑paced, collaborative team environment dedicated to creating impact in our community. This position reports to the Director, Stakeholder Engagement.

Our Staff

CHF staff are action-oriented individuals who are catalytic leaders, courageous collaborators, evidence inspired, and vision dedicated. They choose to bring their professional expertise and personal talents to the non-profit sector, to add value to the full community. They work cooperatively with others in a strong team environment; demonstrate flexibility in organizing and undertaking work; show a high degree of initiative, discernment and resourcefulness; exhibit excellent communication and relational skills; demonstrate thoughtfulness and intelligence in decision making; and are focused on creating positive outcomes for persons experiencing homelessness.

How we work here:

At CHF our approach is grounded in purpose, collaboration, and accountability. We believe that how we work together matters as much as what we achieve.

Here’s what you can expect from us—and what we expect from you:

Ownership Under Pressure: We take responsibility for outcomes, even when challenges arise.

Constructive Feedback: We give and receive feedback openly, with the goal of learning and improving.

Pace with Purpose: We move quickly when needed, without sacrificing quality or integrity.

Healthy Disagreement: We challenge ideas respectfully and invite discussion to make decisions stronger.

Shared Understanding: Expertise means building clarity for others, not being “right by default.”

Our culture values transparency, inclusion, and resilience. We name real pressures – external and internal - and navigate them together. Interviews and development conversations focus on real examples of how we act when it’s hard, because that’s when our values matter most.

Accountabilities and Deliverables

Working with other members of the Stakeholder Engagement department, the Digital Marketing Specialist is responsible for the following:

Content Development & Management

Develop, write, and publish content across CHF’s digital ecosystem, including the CHF website, agency portal, intranet, and social media channels, ensuring all content is timely, accurate, and aligned with CHF’s purpose.

Develop and maintain a comprehensive social media content calendar to support proactive planning, strategic alignment, and consistent posting across all channels.

Maintain ownership of the intranet content strategy, including drafting news posts, updating pages, and ensuring information remains current and useful for staff.

Support email marketing, including drafting content, formatting newsletters, building distribution lists, and executing sends through approved email platforms.

Provide general communications support, including drafting organizational announcements, staff updates, messaging for internal audiences, and copy for digital campaigns as needed.

Digital Channel Management

Oversee day‑to‑day management of CHF’s social media channels (Instagram, Facebook, LinkedIn, YouTube), including scheduling, posting, monitoring engagement, and ensuring alignment with strategic priorities.

Maintain and update the CHF website and agency portal, coordinating improvements, fixing broken links, refreshing content, and ensuring accessibility and UX best practices.

Manage back‑end updates across all digital platforms, including metadata, tagging, SEO optimization, and quality assurance.

Analytics & Reporting

Lead and maintain digital analytics across platforms, including Google Analytics and social media insights, and provide regular reports that support data‑informed decision‑making.

Create clear, actionable reports on reach, engagement, campaign performance, and digital growth trends.

Creative Production

Capture and edit photos, videos, and audio to support digital storytelling, campaigns, and organizational initiatives.

Develop creative assets (graphics, short videos, infographics) that align with CHF’s visual identity.

Support design needs across the organization, including creating visual materials for campaigns, events, presentations, and internal communications in alignment with CHF brand guidelines.

Collaboration & Project Support

Coordinate with external vendors, agencies, photographers, and technical partners to ensure digital projects are completed on time and to expected standards.

Work collaboratively across CHF to gather information, brainstorm ideas, and support internal partners with their digital communication needs.

Contribute to the maintenance and development of CHF’s marketing collateral.

Support general communications initiatives, including assisting with messaging, drafting materials, editing documents, and providing design input for cross departmental projects.  

Provide event support for conferences, sponsorship activations, community events, and other initiatives as needed.

Support communication activities as assigned by the Director, Stakeholder Engagement.

Education and Experience

The ideal candidate will have the following qualifications:

Post-secondary credential in communications, marketing, public relations, or other relevant field.

A minimum of 3-5 years’ experience in a marketing and communications role.

Strong skills with graphic design, video and photography.

Proficient with a Content Management System (CMS) to update website content (WordPress, Squarespace, or other)

Excellent project management and organizational skills with the ability to work on multiple projects simultaneously in a deadline sensitive environment.

Ability to work autonomously but is also open and a collaborative team member willing to share information, knowledge, and experience.

Previous experience managing social media channels, including content creation, engagement tracking, and analytics reporting.

Exceptional communication skills, both verbal and written for multiple mediums.

Strong computer skills (i.e. Microsoft Word, PowerPoint, Adobe Creative Suite, WordPress, Sprout, etc.)

Occasionally, some after hours/weekend events will take place requiring your participation and support outside of normal working hours.

General Competency Requirements

Personal Initiative: Self-starter with willingness to learn on their own.

Culturally Congruent: A passion for, belief in and communication of CHF vision, mission and core values.  Demonstrates a strong service ethic and customer service approach.

Teamwork:  Ability to work independently and as part of a team. Is willing to provide assistance and support to others and defines success in terms of the whole team.

Organizational: Is able to manage multiple projects and prioritize work based on various deadlines; high attention to detail

Collaborative and Collegial: Works well with others, whether at the most senior levels, with direct reports or with others across the organization. Understands how to work with the community in a collaborative manner.

Communication:  Excellent listening, verbal and written communication skills combined with an   ability to communicate effectively with a diverse group of key external stakeholders

Analytical: Able to quickly assess situations, build appropriate plans and execute those plans flawlessly.

Results Oriented:  Sets high standards of performance including setting goals and priorities that maximize available resources to deliver results against CHF direction, objectives and public expectations. Will monitor progress and make adjustments as necessary on an ongoing basis.

Project Management Skills: Proven strong project management skills with ability to multi-task and set priorities within tight timelines.

Enhancing Organizational Image: Focuses on building and protecting the image, reputation and long-term interests of CHF including promoting CHF’s reputation as a leader in ending homelessness.

Resource Management: Is able to identify, obtain and effectively allocate resources required to achieve CHF goals and applies appropriate resources to problems and opportunities.

Credibility:  Demonstrated ability to build organizational trust based on professionalism, expertise and ability to create solutions and deliver desired outcomes.

Honesty & Integrity: Demonstrates the highest levels of honesty and integrity in all dealings with internal and external stakeholders.