Digital Marketing Specialist

You are a resourceful marketer with a passion for creating compelling content and digital communications. You have proven success with SEO, website development, social media campaigns, intranet communications and more. You thrive in a collaborative environment and bring innovative ideas to strengthen digital presence, optimize campaign performance, and deliver consistent, high-quality brand experiences across all digital platforms.

Binnie has an exciting new opportunity for a Digital Marketing Specialist to support our business from our corporate Head Office in Burnaby. This is a full-time, permanent position.

Reporting to our Marketings Manager, you will play a key role in delivering creative marketing solutions to support our overall marketing and communication initiatives. You will work closely with internal stakeholders to strengthen the company’s brand, and increase visibility of Binnie’s service, projects, and people.

YOUR ROLE:

Develop and implement digital marketing strategies aligned with corporate and business development objective

Plan and execute integrated digital campaigns across social media, email, and paid channels

Oversee day-to-day social media activities, including content planning and development, scheduling, and online engagement, maintain and update website content to ensure accuracy, consistency, and optimization

Collaborate with internal stakeholders to draft compelling internal and external posts, graphics, videos, case studies, and more.

Create, distribute, and optimize email marketing campaigns and newsletters, including contact management and maintaining contact lists

Support internal communication initiatives through the creation and distribution of digital content aimed at enhancing employee engagement, support other Marketing initiatives and events when required

WHAT YOU BRING:

Diploma or Degree in Marketing, Communications, Digital Media, or related field.

Minimum 3 years of experience in digital marketing, communications, or a related field.

Experience managing external and internal websites, social media platforms, and email marketing campaigns

Ability to create or refine basic graphics and visual assets using Adobe Creative Suite or Canva

Knowledge of email marketing tools, with the ability to build, schedule, and track email marketing campaigns

Proficient in collaboration tools and content creation with Microsoft 365

Knowledge of SEO, analytics, digital performance metrics and page optimization

Strong written and verbal communication to produce clear content and convey ideas effectively

Ability to collaborate and build positive working relationships across teams

Exceptional ability to manage multiple competing demands and meet deadlines consistently

Experience in professional services or the AEC industry is preferred

ABOUT BINNIE:

We are the people behind the infrastructure you use every day. We’re small enough to know each other’s names, and big enough to be where we’re needed. As an employee-owned firm and one of Canada’s Top Small & Medium Employers, we take pride in our work and are respected as one of the top engineering firms in British Columbia.  We support some of the most important infrastructure in the province and beyond.

We’re looking for professionals who want to build careers and communities that last. We can’t do it without you.

THE PERKS:

People come first. We support you with the education, mentoring, and growth opportunities you need to build an interesting career. As an employee-owned firm, we create a clear internal growth path that can keep up with even the most ambitious professionals. Whether it’s through our Employee Resources groups like Young Professionals and RISE; our mentoring programs, Binnie Banters speech club, Movember, or book club, everyone can get involved in their own way.

The salary for this position is commensurate with experience; the salary range for this position is  $76,164 - $91,948 annually. The final salary for this role may vary based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs. Please note that the salary range provided in this job posting may be subject to change for business purposes.

Interested in this job?

Let us know why you want to work at Binnie, and why you would be a fit as our next Digital Marketing Specialist. Submit your application at the above link.

Binnie embraces diversity and is committed to creating an inclusive environment for everyone. We are an equal opportunity employer and welcome any and all qualified applicants.

If you require accommodation at any time throughout the recruitment process, please contact our Human Resources Department.