DIGITAL MARKETING SPECIALIST

SGS

Bogotá, Bogotá, Colombia permanent

Posted: March 27, 2026

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Quick Summary

Serves as the digital marketing specialist for SGS, responsible for planning, executing, and optimizing digital marketing strategies to drive brand recognition, demand, and engagement.

Required Skills

Marketing SEO Google Ads Social Media CRM Graphic Design Microsoft Office English

Job Description

SGS es el líder mundial en inspección, verificación, análisis, capacitación y certificación. Es considerada como el principal referente mundial en calidad e integridad, contamos con más de 95.000 colaboradores y una red de más de 2.400 oficinas y laboratorios por el mundo.

Es responsable de planificar, ejecutar y optimizar estrategias de marketing digital para impulsar el reconocimiento de marca, la generación de demanda y el engagement. Este rol asegura que los canales digitales contribuyan al crecimiento del negocio mediante resultados medibles, alineados con los objetivos comerciales y manteniendo una presencia de marca consistente.

Formación académica: Profesional en Marketing, Comunicaciones, Medios Digitales o áreas afines.

Experiencia: Entre 2 y 3 años de experiencia en marketing digital, con énfasis en redes sociales, SEO y campañas pagas.

Conocimientos técnicos:

• Google Ads y plataformas de pauta digital
• SEO (palabras clave y optimización on-page)
• Google Analytics y Google Search Console
• Herramientas de gestión de redes sociales (Hootsuite, Sprout Social, etc.)
• CRM (ej. Salesforce)
• Herramientas de diseño (Adobe, Canva)
• Microsoft Office

Idiomas: Inglés B2+

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