Digital Marketing Specialist (ASO)
Confidential
Posted: January 30, 2026
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Quick Summary
As a Digital Marketing Specialist (ASO), you'll play a critical role in growing our user base by optimizing our presence on the Apple App Store and Google Play Store.
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Job Description
At bunq, we're not just building a banking app; we're reshaping how people around the world experience financial freedom. As a Digital Marketing Specialist (ASO), you’ll be instrumental in driving our app's visibility and user acquisition across global app stores. You'll be the expert on all things app store, ensuring that millions of potential users find and fall in love with bunq.
As a Digital Marketing Specialist (ASO), you’ll play a critical role in growing our user base by optimizing our presence on the Apple App Store and Google Play Store. You'll solve the crucial problem of how we stand out and attract high-quality users in a crowded marketplace.
• Own and execute our organic App Store Optimization (ASO) strategy, from keyword research and metadata optimisation to creative updates, to climb the ranks in every market.
• Drive a continuous cycle of data-driven experimentation, A/B testing everything from icons to screenshots to systematically improve our store conversion rates.
• Collaborate with our paid acquisition team to create high-converting, message-matched custom product pages and store listings that supercharge our ad campaigns.
• Spearhead our ASO efforts as we expand into new countries, adapting our strategy to local languages, cultures, and search behaviours.