Digital Marketing Operations Lead

At Qmatic, our purpose is clear: a world where everyone can access the services they need.

For more than 40 years, we have shaped how people connect with essential services—reducing friction, simplifying journeys, and enabling organizations across retail, finance, healthcare, and the public sector to deliver world-class customer experiences.

Today, Qmatic operates as a truly international company, serving customers and partners across Europe, North America, and global markets. Our solutions power service journeys for leading enterprises and public organizations worldwide.

Purpose of the role  

The role ensures that marketing operates as an always-on engine by driving day-to-day MarCom activities, website updates, marketing automation, AI-supported optimization, and content production. You have a solid understanding of digital marketing, demand generation, and customer journeys in a B2B context. This role is ideal for someone who enjoys being close to the systems, the data, and the execution and taking pride in making marketing operations run better every month.  

Key responsibilities  

HubSpot ownership, website operations & optimization

Own and operate Qmatic’s HubSpot environment end-to-end, including portal administration (setup, data structure and quality, governance, permissions), workflows, analytics, and AI capabilities.  

You will also own the day-to-day management of our website in HubSpot CMS and handling content publishing, page creation, updates, and continuous improvements (basic SEO/CRO). 

Act as the internal HubSpot expert across Marketing and Sales. 

 2. Marketing automation, campaigns & performance

Build and run marketing automation and lifecycle journeys in HubSpot, including workflows, campaigns, email programs, list segmentation, lead nurturing, and customer journeys.  

You will drive performance through continuous testing and optimization, using HubSpot reporting and analytics to improve conversion, engagement, funnel efficiency, and time-to-market in a B2B context. 

 3. AI-enabled marketing operations & hands-on content production

Embed AI into day-to-day marketing operations by identifying opportunities, testing new capabilities, and applying AI-driven ways of working within HubSpot and related tools. This includes using AI to support content creation, personalization, segmentation, lead scoring, and performance optimization.  

You will also create and adapt marketing content hands-on (web, email, social, webinars), independently and with AI support, using tools such as HubSpot AI, generative AI platforms (e.g., Midjourney, Runway, Suno, ElevenLabs, or comparable tools), and design tools (e.g., Figma, Adobe Creative Cloud), where relevant.  

You’re comfortable experimenting with prompts, iterating outputs, and applying AI tools to improve efficiency, creativity, and quality. 

Who you are: 

Self-starter with strong ownership. 

Performance- and improvement-driven.  

High pace and ambition, while being detail-oriented and holding yourself (and others) to a high bar for structure and quality under pressure.  

Humble, collaborative, and open to feedback, with a low-ego mindset focused on what works.  

A strong internal communicator with the judgment and finesse to navigate cross-functional collaboration effectively.  

Flexible and committed to the journey.  

Fluent in English; proficiency in Swedish is preferred.
 

Why Qmatic: 

We’re in an exciting transformation phase: fast‑moving, collaborative, and global. You’ll work cross‑functionally, have clear priorities, and partner with internal teams and external agencies.  

Location and reporting structure: 

Based in our Mölndal office with the ability to work in a hybrid arrangement according to the company Hybrid Working Policy, and the needs of the business. This position reports to the Head of Marketing 

About Qmatic

Qmatic is a global leader in reshaping connections between people and services for truly excellent customer experiences. Working seamlessly with partners all over the world, we provide over 2 billion customer journeys every year, on more than 60,000 systems, in over 120 countries and across several sectors such as finance, healthcare, retail and public services. Creating a world where everyone can access the services they need. Corporate headquarters are situated in Mölndal, Sweden with Qmatic sales and service offices in Atlanta, Bocholt, Dubai,  Katwijk, and Madrid.  Through smart and future-forward technology, we help our clients create truly excellent customer and employee experiences as well as smoother, more efficient operations – every day and all around the world. 

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