Digital Marketing Officer, Beijing

Grok has an immediate opening for a Digital Marketing Officer (DMO) to work on our growing digital marketing team. Reporting to the Marketing Manager, the DMO will be responsible for initiating and executing multiple marketing tactics and programs for international institutions, including but not limited to social media management, website development, content creation, paid campaign promotion. The DMO must be tenacious and creative and enjoy being a part of an exciting and growing team.

About Grok Global Services

Founded in 2005, Grok Global Services is a best-in-class provider of international engagement services for higher education institutions. By joining our team, you will be working in a supportive environment full of like-minded professionals, each committed to advancing the internationalization of higher education institutions from around the world.

A pioneer of in-country staffing in the international education sector, Grok remains at the forefront of this model and currently delivers this service across Asia, Africa, the Middle East, and the Americas. The company also boasts industry-leading divisions in digital marketing and strategic consulting.

Job Description:

Develop and implement marketing tactical plan for clients align with their objectives and strategy

Manage social media channels for clients, including set up accounts, create content strategy, develop content calendar, produce and upload content, monitor enquiries

Initiate creative organic campaigns across social media channels to increase the engagement with target audience, monitor the effectiveness of the campaign

Communicate effectively with clients to understand the latest needs and feedback on services

Skillfully manage clients expectation, present proposal and demonstrate marketing tactics

Stay current on the market trends, keep posted on industry development, and identify the best practices for clients

Provide regular report on performance analytics and market insight

Contribute to continuous improvement initiatives support the efficiency of work processes and the implementation of changes in the workplace

Identify and express prospective implementation risk and mitigations

Work closely with Creative and Project team on content creation and project execution

Liaise with PO to integrate Marketing efforts with recruitment activities in the China market

Perform ad-hoc duties as assigned

The Most Important Traits to Succeed

5+ years of digital marketing experience

Proficiency in Chinese digital media landscape

Extensive knowledge of marketing strategies, content marketing and branding

Effective communication skill and customer service sensitivity

Critical thinking and problem-solving skill

Creative and innovative

Professional working English

Excellent time management skill and being able to multi-task and manage a balanced agenda