Digital Marketing Manager

Join us on the journey to get to net zero

Our Mission

Enable organizations to reduce, remove, and utilize their emissions with carbon science. We are a purpose-driven carbon management firm dedicated to helping organizations around the world reach their climate goals. We make carbon science accessible and actionable with our team of leading scientists and an end-to-end carbon management platform.

Global citizens with global impact

Whether a scientist, developer, or carbon markets expert, we are united by our mission to take climate action now. We are experts in our fields, and we act with confidence. We are located across 4 countries and in states all across the U.S.

Diverse backgrounds bring diverse perspectives

We recognize that teams with diverse backgrounds and different experiences are powerful. Bringing together a variety of individual perspectives enhances how we can effectively address the climate crisis. Together, we are creating an environment where everyone is celebrated, and anyone can succeed.

About Carbon Direct

Carbon Direct is a science-first organization that combines technology with deep expertise in climate science, data, and policy to deliver actionable climate strategies and high-quality carbon dioxide removal to decarbonize the global economy. We have built a reputation as a trusted arbiter of high-quality strategy for carbon reduction, removal, and utilization throughout value chains, working with leading organizations. Our team of 70+ scientists includes thought leaders who actively contribute to the science of climate mitigation with novel assessment methodologies and public resources to facilitate action.

With Carbon Direct, clients can set and equitably deliver on their climate commitments, streamline compliance, and manage risk through transparency and scientific credibility. Carbon Direct has applied its expertise to the completion of:

• over 600 engineered, hybrid, and nature-based carbon credit project assessments, deep diligence for multi-year off-take agreements, and project co-design engagements;

• over 150 unique emerging technology diligence reviews; and

• deep technical diligence de-risking engagements in improved forest management, reforestation, BECCS, and DAC, with commercial strategy support in collaboration with carbon credit developers to ensure that their products are best-in-class.

Overview

Carbon Direct is seeking a strategic and hands-on Digital Marketing Manager to plan, execute, and optimize digital marketing programs across channels. This role owns the full digital ecosystem — from audience segmentation, creative trafficking, and campaign execution to measurement, optimization, and reporting. You will drive awareness, engagement, and qualified demand among priority audiences, ensuring measurable impact on pipeline and revenue.

The ideal candidate is both analytical and creative, with deep channel expertise, strong marketing operations skills, and the ability to collaborate across content, design, strategy and operations, revenue, and product teams. This role reports to the Director of Product and Solutions Marketing.

Key Responsibilities

Email Marketing and Automation

• Build lifecycle, nurture, newsletter, and one-off campaigns with strong segmentation and QA.

• Develop automated journeys (welcome, re-engagement, nurture) and run targeted A/B tests.

• Maintain list hygiene, consent/opt-in flows, and UTM governance.

• Manage lead scoring, lifecycle stages, and CRM workflows; support clean marketing-to-sales handoff.

Paid Media, Social and Retargeting

• Manage budgets and pacing across LinkedIn, Google Ads, and other relevant channels.

• Launch and optimize retargeting programs and build lookalike audiences.

• Own campaign structure, trafficking, naming conventions, and pixel accuracy.

• Explore and test new channels (YouTube, programmatic, paid content distribution).

Conversion Optimization

• Support landing page builds, CMS updates, and onsite personalization.

• Run CRO tests across pages, forms, and user flows.

• Use behavioral analytics tools (e.g., Hotjar) to generate insights and drive improvements.

Analytics and Reporting

• Define KPIs across channels and funnel stages; build recurring dashboards.

• Own tracking (GA4, Tag Manager, pixels, CRM integrations, attribution models).

• Analyze performance, deliver insights, and recommend optimizations.

• Contribute to forecasting, budgeting, CAC/CPL analysis, and pipeline reporting.

Cross-Functional Collaboration and Operations

• Partner with content, design, product, and sales teams on messaging and campaign execution.

• Ensure brand consistency, regulatory compliance, and high-quality delivery.

• Maintain campaign calendars, documentation, and structured processes.

• Manage marketing vendors, agencies, and technology tools.

Required Qualifications

• Experience in digital marketing with success in demand gen, ABM, lead scoring, and full-funnel optimization.

• Direct ownership of email, and paid social performance, and budgets.

• Proven experience driving MQL/SQL pipeline at scale.

• Expertise in HubSpot, LinkedIn Campaign Manager, Google Ads, GA4, and GTM.

• Strong background in A/B testing, experimentation, and landing page optimization.

• Knowledge of GDPR/CCPA, tracking limitations, and evolving privacy requirements.

• Strong audience research, persona development, and insight translation skills.

Preferred Qualifications

• Experience in B2B sales, climate tech, or technical/enterprise environments.

• Familiarity with attribution models (first-touch, multi-touch, data-driven).

• Experience managing agencies or external partners.

• Exposure to ABM tools (6sense, Demandbase).

• Understanding of UX principles and web experimentation tools.

Salary

$106,000-$129,000

Benefits

While we love our work, our lives aren’t defined by it. At Carbon Direct, we offer a robust benefits package that considers the whole person, their partners, and their families – and we’re always looking to improve.

Our U.S. benefits* include:

• Comprehensive nationwide medical, dental, and vision coverage. See a preview of our coverage here.

• Time off as needed: Flexible vacation policy and ten company-wide holidays, plus annual winter break between Christmas and New Year's

• 16 weeks of fully paid parental and family leave with no tenure requirement

• Remote-friendly work culture with annual company-wide retreats

• Reimbursement for your work-from-home setup and monthly work-from-home stipend

*Please note that the benefits described apply to U.S.-based employees only. For our international employees, our benefits package varies by each country and its statutory requirements.

Equal Opportunity Employer

Carbon Direct is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria. We adhere rigorously to our equal employment opportunity policies in connection with all employment decisions, including hiring, compensation, and promotion.