Digital Marketing Manager

The people you’ll like to work with and things you'll enjoy impacting:

As a Digital Marketing Manager reporting to the Head of Digital Acquisition in our Global Marketing team, your purpose will be to help drive global customer acquisition for both Booksy B2B and B2C. In this role, you will blend analytical rigor with creative experimentation to launch campaigns, build multichannel programs, optimize funnels, and own the KPIs that fuel product-led growth. You’ll work cross-functionally with Creative, Product Marketing, Product, Data, Operations, and Leadership to accelerate acquisition.

This role sits in a rapidly growing part of our business and requires someone who is scrappy and testing-obsessed. Expectations are high and the work moves quickly so the environment can be ambiguous, demanding, and high-pressure at times.

What You'll Do

• Aid in managing paid acquisition programs across SEM, paid social (TikTok, Meta, Pinterest, Reddit), and other digital channels.
• Own a quarterly roadmap that prioritizes new initiatives like audience segmentation, creative optimization and iteration, and new channel testing.
• Monitor key performance metrics including CAC, LTV, conversion rates, and CTR across channels and campaigns.
• Own reporting, pacing, and forecasting: You’ll manage ongoing performance tracking, ensure spend is driving efficient, scalable growth, and identify insights and trends.
• Collaborate closely with the Web, Creative, Brand, and Product Marketing teams to ensure briefs, ad copy, visuals, and landing page messaging are highly optimized for driving acquisition.

Salary range for this position is $75,000 - $103,000.

Requirements:
Essentially, to ensure you succeed in this role you’re going to need…

• 3-5 years of experience in growth marketing or performance marketing or paid acquisition, with strong hands-on expertise in SEM and paid social.
• Comfortability working with tools such as Looker, AppsFlyer, SQL, Excel
• Familiarity with CRM systems like Hubspot or SalesForce.
• Strong landing page and ad copy instincts, with an eye for what works and a bias toward thoughtful, opinionated testing.
• Attention to detail and a methodical approach, whether it’s structuring a test, reviewing data, or QAing ad copy.

It will also help you to have…

• Experience in high-growth B2B SaaS or startups
• A scrappy, action-oriented, and self-motivated mindset. You’re excited to get your hands dirty and solve problems at both the strategic and tactical levels.
• The ability to thrive in high-pressure, fast-paced environments, where priorities shift and stakes are high. You stay calm, focused, and solution-oriented, even when things get messy.

Benefits:
Some of the US benefits we offer are:

• We're proudly distributed across the globe, with each market being remote-first. Depending on which market you're joining, you might have office access or be fully remote - either works. All we ask is that you're based in the country/region this role is advertised in.
• Remote work with $50/month home phone/internet reimbursement.
• Comprehensive health, dental, and vision coverage with UHC.
• Company paid STD and LTD, and Basic Life Insurance at 1x salary.
• FSA/HSA's available - Booksy contributes $1,000/$2,000 to the HSA for employee/employee plus.
• Accident/Hospital/Critical Illness voluntary plans available.
• 401k - 50% match up to 8% of contributions paid annually/ 3-year vesting period.
• PTO - Exempt employees - unlimited with manager approval. Non-exempt employees - 160 hours/year (does not roll over).
• 12 Holidays observed.
• Parental Leave - 12 weeks of paid leave.
• EAP (Employee Assistance Program).
• Voluntary Pet Insurance through Fetch.
• Financial wellness tools through SoFi and Ladder.
• Discounts via Perkspot.
• Booksy benefit $50 per month to use on services in our app.

A Bit About Booksy

A career at Booksy means you're part of a global team focused on helping people around the world feel great about themselves, every day. From empowering entrepreneurs to build successful businesses to supporting their customers to arrange 'me time' moments, we're in the business of helping people thrive and feel fantastic.

Working in a rapidly growing, ever-changing scale-up comes with its own set of opportunities and challenges. If you prefer a stable environment, with clear processes and structures then, we've got to be honest, you won't always find that here. However, if you enjoy inventively solving problems with others, helping create clarity when things get confusing, and prioritising your own path within ambiguity, then the chances are that you'll love the opportunities available to grow your career at Booksy.

How AI helps us find great people

Think of our AI tool as a really smart assistant for our recruitment team. Its job? To help us move faster, stay consistent, and make sure no great candidates are overlooked. Every application goes through the same AI review to help us spot skills that match the role - but don’t worry, AI never makes the decisions. Real people do. Our recruiters and hiring managers handle every final call. And we regularly review how the tool is used to keep things fair, ethical, and compliant with data protection laws. Curious about how it works? You can always ask how AI was used in your application - it won’t affect your chances in any way.

If you have questions, just drop us a note - we’re happy to explain more.

Our Diversity and Inclusion Commitment:

We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us at [email protected], so we can best support you .