Digital Marketing Manager

About Orient Express

 

Orient Express embodies the refined and nomadic spirit of travel. Its exceptional portfolio includes experiences such as The Orient Express, featuring iconic carriages reimagined as a modern-day tribute to French luxury; Orient Express Sailing Yachts, including the Orient Express Corinthian—the world’s largest sailing yacht; La Dolce Vita Orient Express, a train celebrating the elegance of Italian art de vivre, developed in partnership with the ARSENALE Group; and a collection of luxury hotels, including Orient Express La Minerva in Rome and the soon-to-open Orient Express Palazzo Donà Giovannelli in Venice.

While redefining the future of luxury hospitality, Orient Express places particular emphasis on the employee experience, development, and engagement.

As a symbol of ultra-luxury hospitality, the brand is currently undergoing an ambitious phase of rebirth and expansion accelerated since 2024 as a Joint Venture between ACCOR and LVMH.

 

Now, as Orient Express grows under the steam of its 140-year own glorious reputation and brand, it stands unique and identifiable from the other luxury brands under the ACCOR brands, aiming to become a pioneer of contemporary luxury hospitality, creating immersive experiences that combine exceptional design, impeccable service, culinary excellence, wellness offerings, cutting-edge technology, sustainability, and authentic local experiences, while also actively engaging in local community initiatives and support social causes, making a positive contribution to the destinations its properties operate in. What remains distinctly Orient Express is its spirit of adventure, sublime service and enchanting storytelling. Refreshing and reinvigorating, Orient Express is loved by those with an adventurous spirit and a taste for the very best, linking travel and destinations as part of the same journey.

 

About La Dolce Vita Orient Express

La Dolce Vita Orient Express is the first Italian luxury cruise on rail, offering a unique travel experience across the country. Inspired by the golden age of railway tourism, the train features itineraries connecting Italy's major cities and destinations, providing passengers with top-class service, exceptional comfort, gourmet cuisine, and a refined atmosphere. The project aims to celebrate the charm and beauty of Italy, making each journey an unforgettable experience.

Who We’re Looking For:

We are looking for a results-driven Digital Marketing Manager with proven experience in leading and executing integrated digital strategies across multiple channels. The role will be responsible for driving the performance of SEA and paid social campaigns, overseeing website content and email marketing initiatives, and ensuring alignment with overall business objectives. The ideal candidate will coordinate cross-functional teams and external partners, monitor and analyze key KPIs, and proactively identify opportunities to optimize performance and drive continuous growth.

Responsibilities

• Execution of integrated digital marketing strategies across SEA, Social Media, Email Marketing, and website (CMS e.g. WordPress), ensuring brand consistency and performance alignment
• Management and optimization of performance campaigns (SEA and paid social), including budget tracking, bidding strategies, A/B testing, and ROI optimization
• Management website content, SEO optimization, UX improvements, and ongoing performance monitoring
• Coordination of content distribution across OTA platforms, review sites, and local listings to ensure brand visibility and consistency
• Execution of email marketing activities, including segmentation, automation workflows, and campaign performance analysis
• Management of social media content planning, publishing, community monitoring, and performance reporting
• Support in content creation and copywriting across digital channels, ensuring alignment with brand tone of voice
• Support in coordination of photo and video production activities, working with brand team and external agencies and internal stakeholders
• Monitoring and analysis of digital KPIs (traffic, conversion rates, funnels, attribution models) with reporting and insights
• Support in MarTech tools usage and optimization to improve campaign efficiency and automation
• Competitive analysis and benchmarking to identify trends and opportunities
• Cross-functional collaboration with internal teams and external partners to support campaign execution

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Digital Media, or a related field
• Fluency in Italian and English (written and spoken); additional languages (e.g., French) are a plus
• Proven experience (at least 7+ years) in digital marketing with a strong focus on performance marketing and omnichannel strategy
• Advanced expertise in SEA, Social Media Advertising, Email Marketing, and digital campaign management
• Strong knowledge of CMS platforms (e.g., WordPress) and website optimization best practices (SEO, UX/UI principles)
• Solid experience with third-party platforms (OTA ecosystems, review platforms, local listings management tools)
• Advanced proficiency in analytics and reporting tools (e.g., Google Analytics, Meta Business Suite, Data Studio/Looker) with ability to translate data into strategy
• Strong command of marketing automation tools and CRM systems
• Proficiency in Microsoft Office and familiarity with creative tools (e.g., Canva, Adobe Creative Suite)
• Excellent copywriting, editing, and storytelling skills
• Strong project management and organizational abilities, with experience managing multiple stakeholders and deadlines
• Demonstrated leadership and team management skills
• Strategic mindset with a strong focus on innovation, performance, and continuous improvement
• Passion for digital trends, emerging technologies, and data-driven marketing

What We Offer:

• A dynamic and fast-growing environment within an iconic luxury brand.

• The opportunity to contribute directly to building and optimizing operational processes.

• A young, innovative, and collaborative team that values creativity and excellence.

• Professional growth opportunities and access to continuous training and development programs.

• A competitive compensation package, including:

• Meal vouchers (Ticket Restaurant)

• Medical insurance

• We are an inclusive company, and our ambition is to attract, recruit, and promote diverse talent across all our teams.

Our company is committed to diversity and inclusion. We encourage applications from all qualified individuals, regardless of gender, age, nationality, or background. By applying, you consent to the processing of your personal data in accordance with GDPR (EU Regulation 2016/679) and applicable national laws