Digital Marketing Manager

Octal Philippines Inc., a leading company in the Information Technology and Services industry, is seeking a dynamic and experienced Digital Marketing Manager to join our innovative team. As a Digital Marketing Manager at Octal Philippines Inc., you will play a pivotal role in developing, implementing, and optimizing our comprehensive digital marketing strategies to enhance brand awareness, drive traffic, and generate quality leads across various online channels. The ideal candidate will possess a deep understanding of the digital marketing landscape, including SEO, SEM, social media, email marketing, content marketing, and analytics. You will collaborate closely with cross-functional teams to create compelling campaigns that align with our business objectives and resonate with our target audience. This position offers an exciting opportunity to work in a fast-paced, technology-driven environment where your creativity and strategic thinking will directly impact the company's growth and success. If you are passionate about leveraging digital platforms and tools to create meaningful engagement and measurable results, Octal Philippines Inc. invites you to bring your expertise to our team and help us shape the future of our digital presence.

Responsibilities

• Develop, execute, and manage comprehensive digital marketing campaigns across multiple platforms to achieve company goals.
• Optimize SEO and SEM strategies to increase organic traffic and improve search engine rankings.
• Manage and grow the company’s social media presence, fostering engagement and brand loyalty.
• Oversee email marketing campaigns, including segmentation, personalization, and performance analysis.
• Analyze campaign performance data using analytics tools to measure KPIs and inform decision-making.
• Collaborate with content creators, designers, and other departments to produce effective marketing assets.
• Stay updated on emerging digital marketing trends and technologies to ensure continuous improvement.

Requirements:
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience as a Digital Marketing Manager or similar role in the IT or related industry.
• Strong knowledge of SEO, SEM, PPC, social media marketing, and email marketing best practices.
• Proficiency in marketing analytics tools such as Google Analytics, SEMrush, or similar platforms.
• Excellent communication and leadership skills with the ability to manage cross-functional teams.
• Creative thinking and problem-solving abilities to design innovative marketing campaigns.
• Ability to work in a fast-paced, results-driven environment and manage multiple projects simultaneously.

Benefits:
Paid Sick Leave and Vacation Leave

● Paid Bereavement

● Maternity & Paternity Leave

● Single Parent Leave

● Medical / Health Insurance

● Christmas cash gift and package

● Internet allowance

● Paid Holidays

● Training and Development Opportunities

● Career Progression Opportunities

● Company Service Awards

● Performance Awards and Recognition