Digital Marketing Manager

The Digital Marketing Manager will be responsible for developing and executing comprehensive digital strategies across SEO, Paid Media, CRO, content marketing, social media, and copywriting to drive traffic, engagement, and conversions for a diverse client base. As a key leader, you will oversee a team of digital specialists, ensuring the successful planning, implementation, and optimization of campaigns while fostering strong client relationships. The ideal candidate brings deep expertise in leveraging multiple digital channels, while leveraging AI-powered tools to optimize efficiency, innovation, and overall marketing impact, a passion for innovation, and the ability to deliver measurable results while staying ahead of evolving industry trends.

A. Content Management

• Collaborate with content creators to ensure the development of high-quality, engaging, and brand-aligned content across various platforms.

B. SEO Strategy & Execution

• Develop and implement SEO strategies to improve organic search rankings, increase website traffic, and enhance online visibility for clients.
• Conduct comprehensive keyword research to inform content strategy and optimize on-page elements like meta tags, headings, and URLs.
• Manage off-page optimization projects, including link building and leveraging social signals to build domain authority.
• Perform regular SEO audits and technical optimizations to improve website performance and user experience.

C. Content Marketing & Strategy

• Develop and implement content marketing strategies, including creating engaging content (blogs, videos, infographics) across various digital channels.

Manage content calendars, ensuring timely and impactful execution of content initiatives across all platforms, aligned with client goals and brand voice.

• Optimize content for SEO, incorporating keywords and ensuring proper formatting for improved search engine rankings.
• Utilize storytelling to craft compelling narratives that resonate with target audiences and build brand equity.

D. Social Media Management

• Develop and execute organic and paid social media strategies to drive brand awareness, engagement, and traffic.
• Manage and maintain social media presence across various platforms (e.g., Facebook, Instagram, LinkedIn, YouTube, TikTok).
• Create engaging content (text, images, video) tailored to each platform and target audience.
• Monitor and analyze social media performance metrics, identifying trends, and optimizing campaigns to maximize reach and engagement.
• Manage online reputation and actively engage with the online community, responding to comments and messages in a timely and professional manner.

E. Paid Media Strategy & Execution

• Develop and implement Paid Media strategies to improve paid media performance for clients.
• Conduct comprehensive research and optimization to improve campaigns.
• Manage paid media growth and optimization projects
• Perform regular paid media audits and technical optimizations to improve campaign performance.

F. Copywriting & Strategy

• Develop and implement copywriting strategies, including creating engaging content (blogs, videos, infographics), direct copywriting, ad copies, and web copies across various digital channels.
• Manage content calendars, ensuring timely and impactful execution of content initiatives across all platforms, aligned with client goals and brand voice.
• Utilize storytelling to craft compelling narratives that resonate with target audiences and build brand equity.
• Craft compelling and persuasive content for various digital advertising platforms. The core responsibility of this role is to drive engagement, generate conversions, and support overall marketing goals through the power of words.

G. Conversion Rate Optimization

• Focus on improving website and digital marketing campaign performance to increase conversions. This involves analyzing user behavior, conducting A/B tests, and optimizing various elements to encourage desired actions from visitors. Their work aims to maximize the effectiveness of online marketing strategies and turn website traffic into actionable results like sales or sign-ups.
• Analyzing website data, user behavior, and digital marketing campaign performance to identify areas for improvement.
• Designing and implementing A/B tests to compare different versions of web pages, landing pages, or marketing content and identify what performs best.
• Optimizing the user journey, website design, and content to create a seamless and engaging experience that encourages conversions
• Identifying and addressing bottlenecks in the conversion funnel to improve the flow of users from initial visit to desired action
• Implementing changes based on data analysis and testing results, such as form optimization, page speed improvements, and call-to-action enhancements.

Overall Digital Marketing

A. Overall Digital Marketing

a. Collaborate with internal teams and external partners (e.g., creative, paid media,

tech) to ensure seamless execution of digital marketing campaigns.

b. - Manage digital marketing projects from conception to completion, ensuring

timely delivery and stakeholder approvals.

c. - Continuously monitor industry trends, emerging technologies, and best

practices in digital marketing, leveraging insights to inform strategies and drive

innovation.

d. Effectively manage budgets for digital marketing campaigns, tracking efficiency

and ensuring alignment with financial goals.

e. Track and analyze key metrics, generate performance reports, and provide

actionable insights and recommendations for optimization to clients and internal

teams.

B. Strategic Planning

a. Develop and execute comprehensive digital marketing strategies aligned with

client business objectives, encompassing Paid Media, CRO, Social Media,

Copywriting, email marketing, and more.

C. Campaign Management

a. Oversee the planning, implementation, and monitoring of digital marketing

campaigns from inception to completion, ensuring timely delivery and

adherence to budget and quality standards.

D. Performance Analysis & Reporting

a. Track, analyze, and report on key metrics and KPIs, using data to identify

opportunities for optimization, inform strategy adjustments, and demonstrate

campaign ROI to clients.

E. Trend Awareness

a. Stay up-to-date with the latest digital marketing trends, tools, and technologies,

incorporating innovative solutions to improve campaign performance and keep

the organization competitive.

F. Budget Management

a. Develop and manage campaign budgets, allocating resources efficiently to

maximize impact and meet financial objectives.

G. Workflow and Process Optimization

a. Identify areas for improvement in existing workflows and processes, implement

strategies to streamline operations, and enhance overall efficiency and

productivity.

H. Project Management

a. Work with team leads, project or account managers to ensure projects are

delivered on time, within budget, and to the required quality standards.

I. Resource Planning and Management

a. Set resource allocation strategies and ensure team members understand their

roles and responsibilities within the organization.

b. Manage staffing levels, allocate resources (including personnel, equipment, and

tools), and ensure effective utilization to support needs and company goals.

c. Assist in talent acquisition by providing updated job descriptions and

requirements, evaluating exams, and conducting interviews.

J. Key Performance Indicators (KPIs)

a. Develop and implement KPIs to track internal resource allocation and

performance, ensuring targets are consistently met.

K. Data Analysis & Reporting

a. Gather, track, and analyze data related to internal resource allocation, project

performance, and financial oversight.

b. Generate custom, complex reports and dashboards to provide actionable

insights for strategic decision-making.

L. Team Leadership and Support

a. Manage, guide, and coach team members, providing tactical support to ensure

deliverables are completed on time and at a high standard.

M. Technology and Tools

a. Build and automate project management processes and workflows using tools

like Asana.

b. Ensure the efficient use and integration of marketing technologies, including

CMS and CRM systems.

N. Training and Development

a. Develop training materials and frameworks for DM units to ensure new

employees receive comprehensive training.

b. Work with HR to come up with a Training plan for each DM position/skill.

O. Client and Agency Interaction

a. Act as a primary point of contact for clients, managing expectations, building

strong relationships, communicating campaign progress, and presenting

performance reports effectively.

P. Oversee Daily Operations

a. Ensure that the day-to-day operations of your team operate smoothly, managing

workflow and resource allocation.

Q. Quality Control

a. Implement and monitor quality standards, ensuring compliance to non-

negotiables, prioritizing client satisfaction and adhering to agreed-upon

deliverables.

R. Cross-functional Collaboration and Communication

a. Act as a liaison and facilitator between different teams (e.g., tech, marketing,

sales, and client-facing teams) to ensure effective communication, coordination,

and alignment on the project goals and deliverables.

b. Act as liaison between management and employees and effectively raise upward

feedback.

S. Culture-based Operations

a. Operationalize culture-based operations across all units to ensure grounding of company's culture

T. Risk Management

a. Identify potential operational and tactical risks, develop control and mitigation

strategies, and ensure that the company remains compliant with relevant

regulations and industry standards.

Requirements:
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in digital ma