Digital Marketing Manager

A global luxury brand with hospitality at its heart, Raffles Hotels & Resorts encompasses 20 ultra luxury hotels and resorts in key international destinations, some with additional branded private residences. Four further hotel properties will open under the Raffles brand in 2024-25. Named after the pioneering British founder of Singapore, Sir Stamford Raffles, the Raffles brand is synonymous with the elegant British etiquette, effortless glamour and sophistication of an earlier era, while bringing a sensibility that is in tune with the lives of our well-travelled guests – at once a vibrant heart and a tranquil haven.

At Raffles our service style is warm, personalised and gracious, with a legendary spirit of generosity embodied by our signature Raffles Butlers. We have led the way in creating hotel interiors that are art museums in their own right; we are fertile ground for creativity in the culinary arts, attracting leading chefs; and we work with expert practitioners and specialist partners to create next-generation wellness experiences. We have always sought to preserve both cultural and natural heritage, employing historians, marine biologists and art curators within the properties, to underline an experience that is truly authentic.

At Raffles, visitors arrive as guests, leave as friends and return as family. Along the way they will discover a place to celebrate, adventure, exchange ideas and be inspired; and a new meaning of luxury that touches the emotions as elegantly as the Raffles name itself.

Raffles Jakarta is strategically located in the heart of the Kuningan district within Jakarta's Golden Triangle. It is an art-filled oasis that elegantly blends history, culture, and luxury. The hotel is more than just a place to stay; it's a meeting point for art and ideas, business and leisure, glamour and fashion. Connected to Lotte Shopping Avenue and the Ciputra Artpreneur Centre, home to The Hendra Gunawan Museum, and a 1,200-seat Broadway Musical Theatre, our location is ideal for both local and international guests, offering convenience and a wealth of cultural experiences. The hotel offers exceptional facilities, including the serene Raffles Spa, a tranquil outdoor pool, versatile meeting spaces, and a state-of-the-art fitness centre, providing luxury and comfort.

At Raffles Jakarta, we pride ourselves on our dedicated team, who excel in delivering exceptional service and attention to detail. Founded by Dr. (HC) Ir. Ciputra, our hotel brings the legacy of renowned Indonesian artist Hendra Gunawan to life through our magnificent interiors. We are deeply committed to sustainability and community engagement, striving to minimize our environmental impact and actively support the local community. By choosing Raffles Jakarta, you do not just work at a luxury hotel but also support a hotel that cares about the local community.

By joining our team, you will join a community that values excellence, creativity, and sustainability. Embark on a rewarding career journey with Raffles Jakarta and contribute to our art, history, and luxury legacy.

The Digital Marketing Manager is responsible for developing and executing integrated digital marketing strategies to enhance the hotel’s online presence, brand positioning, and revenue performance. This role drives targeted traffic and conversions through key digital channels including social media, search engine optimization (SEO), email marketing, and online advertising. The position oversees content creation and digital campaigns that reflect the brand’s distinctive luxury experience, while ensuring consistency across all platforms. Working closely with internal teams, the Digital Marketing Manager analyzes performance metrics, optimizes campaigns, and leverages data-driven insights to maximize return on investment and guest engagement in a competitive luxury market

• Education: A bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field is required. A master’s degree or professional certification in Digital Marketing or a related discipline will be an advantage.
• Experience: A strong background in digital marketing is essential. Candidates should have 5–7 years of progressive experience in Digital Marketing, preferably within the hospitality or luxury industry, with proven exposure to multi-channel campaign management.
• Digital Marketing Expertise: Demonstrated expertise in digital marketing strategies, including SEO, social media management, online advertising, email marketing, and content marketing is required. Candidates should have a proven track record of driving online engagement, traffic, and conversions.
• Technical Skills: Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, SEO tools, CRM systems, and content management systems (CMS) is essential. Strong analytical skills with the ability to interpret data, optimize campaigns, and measure ROI are highly valued.
• Content and Brand Management: Strong capability in content creation and storytelling, with the ability to produce engaging, on-brand digital content that reflects luxury positioning across platforms.
• Industry Knowledge: In-depth understanding of digital trends, consumer behavior, and the luxury hospitality market is important. Familiarity with brand positioning and guest expectations within the luxury segment is required.
• Adaptability and Innovation: Ability to thrive in a dynamic and fast-paced environment. The role requires creativity, adaptability, and a proactive approach to evolving digital trends, technologies, and market dynamics.