Digital Marketing Manager

Overview

FMI is seeking a Digital Marketing Manager to lead the strategy, execution, and optimization of our digital marketing efforts. This role is responsible for driving measurable business impact through data informed campaigns, strong alignment with business development teams, and effective use of digital channels.

The ideal candidate is both strategic and hands on, with the ability to translate performance insights into action, optimize campaigns in real time, and partner closely with internal stakeholders to support lead generation and client acquisition. This individual will play a critical role in strengthening FMI’s digital presence, enhancing thought leadership reach, and contributing to pipeline growth.

This role is preferably based in our Denver, Colorado office; however, remote arrangements may be considered for highly qualified candidates.

All applicants for employment must be legally authorized to work in the US on a full time basis. Visa sponsorship is not available at this time.

Responsibilities

Develop and execute a data informed digital marketing strategy aligned with FMI’s growth objectives

Lead integrated, cross channel campaigns across paid media, social, email, and web
Translate FMI’s brand and thought leadership into compelling digital experiences that engage target audiences

Continuously refine strategy, messaging, and channel mix based on performance insights and market trends

Plan, manage, and optimize paid media campaigns across platforms such as Google Ads, LinkedIn, and industry publications

Own campaign performance across the funnel, with a focus on conversion, cost efficiency, and pipeline contribution

Apply structured testing such as A B testing, audience segmentation, and creative optimization to improve results over time

Partner closely with business development and lead generation teams to align marketing efforts with pipeline and revenue goals

Design and execute targeted nurture campaigns that move prospects through the buyer journey

Support lead management processes, ensuring timely and effective handoff of qualified leads
Optimize segmentation, lead scoring, and lifecycle workflows to improve conversion rates

Manage and optimize FMI’s marketing automation platform, HubSpot, to support campaign execution and nurture programs

Ensure strong alignment and integration between marketing automation and CRM, Salesforce, systems for accurate tracking and attribution

Maintain audience personas and segmentation strategies grounded in performance data

Leverage dashboards and reporting tools to monitor campaign and channel performance

Translate data into clear, actionable insights that inform strategy, targeting, and content decisions

Identify trends, gaps, and opportunities across the funnel and recommend improvements
Foster a culture of data informed decision making across marketing and business development teams

Lead FMI’s social media strategy with a focus on amplifying thought leadership and supporting lead generation and business development activities
Enable consultants and bankers to effectively use platforms like LinkedIn to build visibility and relationships

Manage content distribution tools such as Gaggle to ensure consistent, on brand engagement

Track engagement and refine strategies to increase reach and impact

Act as a trusted partner to internal stakeholders, helping them leverage digital marketing to support client development

Collaborate across marketing, lead generation, and leadership to align on priorities and outcomes

Stay current on digital trends, AI tools, and best practices to continuously improve FMI’s marketing effectiveness

Required Qualifications

Bachelor’s degree in Marketing, Business, Communications, or a related field

5+ years of experience in digital marketing, demand generation, or performance marketing, preferably in a B2B or professional services environment

Proven experience developing and executing multi-channel campaigns across paid media, email, social, and web

Strong proficiency in digital marketing platforms, including Google Ads and LinkedIn Campaign Manager

Experience with marketing automation and CRM systems (HubSpot and Salesforce preferred)

Strong analytical skills with the ability to interpret data and optimize campaign performance

Experience with A/B testing, audience segmentation, and conversion optimization

Excellent verbal and written communication skills

Strong organizational and time management skills with the ability to manage multiple priorities

Ability to work independently and collaboratively across cross-functional teams

Preferred Qualifications

Experience in professional services, consulting, or other complex B2B industries

Experience with data visualization and reporting tools (e.g., dashboards, analytics platforms)

Familiarity with content distribution tools and social media management platforms

Experience supporting lead generation strategies and working closely with business development teams

Knowledge of digital marketing trends, tools, and emerging technologies, including AI applications