Digital Marketing Manager

Acumatica is a company on a mission. We are a leading innovator in cloud ERP (Enterprise Resource Planning) solutions with growing businesses worldwide. But don’t take our word for it—read what analysts like G2, IDC, Nucleus Research, and Info-Tech have to say about us.

Acumatica is different by design and purposely built to help small and midsized companies thrive in today’s digital economy. Our industry-specific business management solution is engineered to address real-world needs—featuring intelligent workflows and market-leading usability that enable companies to manage risk, anticipate disruption, and seize new opportunities. Our principled business practices, growth-friendly licensing, and flexible deployment options put organizations in control of their own future. Acumatica is more than just a product—we are a community of partners, customers, and creators committed to elevating business performance. Our ecosystem is driven by collaboration, merging leading technology and real-world insights to put organizations control of their future. In May of 2025, Acumatica was acquired by Vista Equity Partners, a global investment firm focused on enterprise software, data and technology-enabled businesses.

Acumatica’s culture is collaborative and high-energy. We are passionate about our product and our mission, and we are loyal to each other and our company. We value work/life balance, efficiency, simplicity, freakishly friendly customer service, and making a difference in the world. Acumatica offers exceptional professional and financial growth potential. To learn more about Acumatica’s mission, please visit: http://www.acumatica.com.

We’re seeking a dynamic and results-driven Digital Marketing Manager to oversee our digital demand generation programs in our demand generation team. In this role, you’ll take ownership of our paid advertising and paid social media channels, ensuring they deliver measurable results and align with our broader marketing goals. You’ll be responsible for launching, monitoring, optimizing, and reporting on campaigns across various platforms. 

Additional responsibilities include managing an established product overview webinar program, including hosting bi-annual recordings of webinars with product leaders and monthly replays of these recordings. 

Key Responsibilities

• Campaign Management: Plan, launch, and manage paid advertising and paid social media campaigns across platforms like AdRoll ABM, Facebook, Instagram, LinkedIn, Reddit, Quora, Spotify, and others. 
• Performance Monitoring: Track and analyze campaign performance metrics (e.g., CTR, CPC, CPL, ROAS) to ensure alignment with target KPIs. 
• Optimization: Continuously optimize campaigns based on performance data, audience insights, and macro-economic trends to maximize ROI. 
• Reporting: Create and deliver detailed performance reports, providing actionable insights and recommendations to stakeholders. 
• Budget Management: Manage and allocate budgets effectively across campaigns to achieve maximum impact. 
• Collaboration: Work closely with Communications, Product Marketing, Marketing Operations, and external agencies to develop compelling ad copy, visuals, and landing pages that drive pipeline. 
• Trend Analysis: Stay up to date with industry trends, platform updates, and emerging advertising opportunities to keep our strategies ahead of the curve. 
• Webinar Execution: Manage an ongoing product overview webinar series; coordinating speakers, promotion, recordings, and reporting via our On24 platform. 
• Content Syndication: Manage syndication campaigns, including launching, monitoring, optimization, and reporting, utilizing platforms like BrightTALK and TechTarget. 

• 5+ years of experience in paid advertising and paid social media, preferably in a B2B SaaS environment. 
• Proficiency in advertising platforms such as AdRoll ABM (or similar), Meta Ads, LinkedIn Campaign Manager, Reddit Ads Manager, Spotify Ads Manager, etc. 
• 1+ years of experience running webinar programs using On24 or similar platforms. 
• Experience working with Tableau and Excel for data insights and report generation. 
• Hands-on experience with tools like HubSpot, or similar platforms, to develop audience segments and track cross-channel performance. 
• Proven track record managing syndication campaigns on platforms like BrightTALK, TechTarget, or similar channels. 
• Strong analytical skills, ability to work with large datasets, identify trends and make data-driven strategic recommendations. 
• Excellent communication, presentation, and reporting skills tailored to a variety of audiences, including members of the C-suite, marketing colleagues, and prospects and customers. 
• Ability to work independently and manage multiple campaigns simultaneously. 
• Proactive team member who is passionate about identifying new opportunities and areas for improvement and expansion and is capable of initiating new projects and driving them to completion. 
• Exceptional project management skills, experience working with multiple teams and agencies.

Acumatica is an Affirmative Action and Equal Opportunity Employer/Veterans/Disabled. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail [email protected]. This email is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails sent for this purpose will be returned. Emails sent for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response. 

For this role, the salary range is $100,000-120,000 annually. This range represents the low and high end of the salary range for this job and may vary based on location. The actual salary offer will carefully consider a wide range of factors, including skills, qualifications, experience and other relevant elements.

At Acumatica, certain roles are eligible for additional rewards, including annual bonus and stock. These awards are allocated based on individual performance. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee’s role.