Digital Marketing Manager

About the Role

The Digital Marketing Manager is responsible for leading Panago’s online marketing presence across owned and third-party digital channels. This role combines oversight of social media, email marketing, third-party delivery platforms, digital listings, e-gift cards, and loyalty/rewards initiatives to drive sales, customer engagement, and brand growth. This position serves as the department lead for Panago’s digital customer touchpoints and will play a key role in strengthening the brand’s online visibility, improving digital performance, and helping guide the selection and rollout of a future loyalty/rewards program. The role also oversees social media strategy and direction, with hands-on execution support from a Social Media Specialist and Content Creator.

Activities & Impact

Digital Marketing Strategy & Leadership

Lead Panago’s digital marketing strategy across social media, email, third-party delivery, digital listings, e-gift cards, and loyalty-related initiatives.

Develop annual and quarterly plans that align digital marketing priorities with brand and business goals.

Identify opportunities to improve customer acquisition, retention, digital engagement, and channel performance.

Represent the Marketing team in cross-functional discussions related to digital programs, tools, and customer experience initiatives.

Social Media Strategy & Oversight

Own the social media strategy across Meta, TikTok, X, Reddit, and emerging platforms.

Set direction for content pillars, campaign integration, audience growth, and community engagement.

Oversee the Social Media Specialist and Content Creator in the planning, development, publishing, and optimization of social content.

Ensure Panago’s social voice is consistent, on-brand, timely, and culturally relevant.

Monitor trends, platform developments, and competitor activity to identify opportunities for Panago to participate and grow relevance.

Oversee influencer and creator partnership strategy, including sourcing, briefing, approvals, and performance expectations.

Manage paid social boosting budgets and review performance to improve reach, engagement, and efficiency.

Email Marketing & CRM

Own the email marketing program end-to-end, including campaign strategy, calendar planning, creative briefing, build oversight, QA, deployment, segmentation, and performance reporting.

Develop and execute promotional calendars such as flash sales, app-exclusive offers, and retention campaigns.

Monitor and optimize audience segmentation, list hygiene, and campaign performance.

Partner with internal and external resources to continuously improve email effectiveness and customer communication.

Third-Party Delivery Platform Management

Manage relationships with third-party delivery partners including Uber Eats, DoorDash, Skip, Nuu Catering, and other relevant platforms.

Lead pricing, promotional, product, and profitability analysis to inform channel strategy.

Oversee marketplace performance, including sponsored listings, visibility, and promotional investment.

Participate in partner meetings and manage communication and issue resolution.

Loyalty, Rewards & Digital Programs

Represent Marketing in the evaluation, selection, and near-future rollout of a new loyalty/rewards program.

Coordinate loyalty-related campaign planning, approvals, internal communication, and launch readiness.

Support optimization of loyalty and retention programs through insights, reporting, and operational improvements.

Oversee e-gift card program management, including promotions, functionality, and coordination with internal teams and vendors.

Digital Presence & Listings Management

Oversee and maintain brand presence across Panago.com, Google Business Profile, Apple Maps, Yelp, and other key digital listings platforms.

Ensure store-level updates are accurate and timely, including hours, openings, closures, renovations, and special notices.

Maintain consistency and accuracy across all digital listings and customer-facing information online.

Performance Reporting & Optimization

Track and report on KPIs across digital channels, including email performance, social engagement, audience growth, 3rd party performance, listing health, and outcomes.

Translate data into actionable recommendations to improve channel performance and customer experience.

Present regular updates, results, and recommendations to the Senior Director of Marketing and leadership team.

Cross-Functional Collaboration

Partner closely with Operations, IT, Finance, Training, and external agencies/vendors to ensure smooth execution of digital marketing initiatives.

Collaborate across the Marketing team to integrate campaigns across channels and ensure digital execution supports broader business priorities.

Qualifications & Experience

5–7 years of experience in digital marketing, social media, CRM/email, or e-commerce marketing, ideally in QSR, retail, franchise, or consumer brand environments.

Experience managing multiple digital channels and external partners.

Strong understanding of social media strategy, email marketing, digital customer journeys, and performance measurement.

Experience working with third-party marketplaces, online listings, loyalty programs, or digital customer platforms is strongly preferred.

Proven ability to manage projects and priorities across multiple stakeholders.

Strong analytical mindset with the ability to translate data into decisions and action.

Excellent written and verbal communication skills.

Team leadership or people management experience is preferred.

Key Competencies

Strategic thinking with strong execution discipline

Digital fluency across owned and third-party channels

Strong project management and organization

Data-driven decision making

Leadership and coaching ability

Collaborative, cross-functional mindset

Brand judgment and attention to detail

Comfortable in a fast-paced, evolving environment

Who We’re Looking For

You are a digitally savvy marketing leader who can balance strategy with execution. You understand how all the pieces of the digital ecosystem work together, from social and email to delivery platforms and loyalty. You know how to build structure, improve performance, and lead people well. You are equally comfortable reviewing campaign results, guiding creative direction, solving operational issues, and representing Marketing in important business initiatives.

Why Join Panago?

Joining Panago means having the opportunity to make a meaningful national impact with one of Canada’s most recognized and trusted pizza brands. You’ll have the creative mandate to help shape how Canadians experience Panago, bringing bold ideas to life alongside a supportive, passionate, and innovative marketing team. We offer a competitive salary, comprehensive benefits, and opportunities for growth, on a team where your work can truly make an impact.

For a rewarding career, we also include:

Competitive salary and vacation benefits

Comprehensive dental and extended health benefits

Corporate support for paid community volunteering 

Learning opportunities, including support for training, self-development, and well-being

Support for the work-life balance, including a flexible schedule

A personal pizza allowance to share the pizza love with your friends and family

Additional Details

This position is hybrid and our head office is located in Abbotsford 

Diversity, Equity, Inclusion & Belonging

At Panago, we passionately embrace diversity, equity, inclusion, and belonging as cornerstones of our culture and business practice. We believe that a variety of backgrounds, perspectives, and talents is not just a strength but a necessity for our growth and innovation. To us, fostering an environment where everyone feels valued and empowered is more than a commitment—it's a reflection of who we are. Joining our team means being part of a community that celebrates differences, champions equity, and thrives on inclusivity. Together, we create a space where everyone belongs and every voice matters.

Background and Reference Checks

Any offer of employment may be conditional upon full background checks including a criminal record check, employment and educational verification.

We appreciate the interest and efforts of all applicants; however, only those short-listed as candidates will be contacted.