Digital Marketing Lead

Your mission:
As part of deskbird, a fast-growing workplace tech company backed by a $23M Series B and trusted by leading global brands, you’ll work alongside an ambitious, high-performing teams with a proven product and a clear strategy.

We are building a revenue-driven, multi-region demand engine.

The Digital Lead will own the global digital demand system end-to-end, including:

• Paid acquisition (search & social)
• Lifecycle marketing (nurture, retargeting, reactivation)
• CRM campaign execution and automation

This role ensures that every digital touchpoint — from first click to qualified pipeline — is optimized, connected, and measurable.

This is a hands-on role at the intersection of performance marketing, lifecycle strategy, and marketing automation

In this role you will:
1. Own Paid Acquisition (Search & Social)• Own end-to-end performance of: Paid search, paid social & retargeting programs.
• Manage budgets, bidding strategies, and campaign structure.
• Optimize for: Pipeline quality, CAC efficiency & cost per SQL / opportunity.
• Deep dive into: Brand vs non-brand dynamics, query-level intent & audience segmentation.

2. Own Lifecycle Marketing & Nurture Systems
• Design and implement lifecycle programs: Lead nurture, MQL → SQL acceleration, recycling & reactivation flows & Ssegment-based nurture.
• Ensure no lead is “lost” or left untouched.
• Build structured email journeys and retargeting logic.
• Partner with Demand Gen & PMM to align: Messaging, timing & content.

3. Own CRM Campaign Execution & Automation• Own execution layer within CRM/marketing automation (e.g. HubSpot): Campaign setup, workflow automation, lead routing logic, segmentation and list management.
• Ensure: Clean campaign tracking, accurate data flow across systems & consistent use of lifecycle stages.

4. Drive Conversion Across the Digital Funnel
• Own performance across: Click → lead → MQL → pipeline contribution.
• Partner with: Website Growth Manager & GTM Ops.
• Continuously improve: Conversion rates, lead quality & funnel progression.

5. Build a Structured Experimentation Engine• Run ongoing experiments across: Campaigns, creative and messaging, landing pages & nurture sequences.
• Establish testing cadence and documentation.
• Scale what works across regions.

6. Partner Closely with GTM Ops on Data & Attribution
• Ensure: Proper tracking setup & clean attribution logic.
• Analyze: Channel ROI, incrementally & conversion bottlenecks.
• Challenge performance assumptions where needed.

7. Enable Regional Demand Gen Teams
• Provide: Scalable campaign structures best practices for paid + lifecycle & insights on performance.
• Balance: Global consistency & local adaptation.

What you need to be successful:
• 5–8+ years in B2B SaaS growth / performance / lifecycle marketing.
• Deep hands-on expertise in: Paid search (must-have, expert level) & paid social (LinkedIn strongly preferred).
• Proven experience building or scaling: Lifecycle programs, nurture flows & full-funnel digital systems.
• Strong analytical mindset, understands funnel metrics, attribution, and ROI.
• Hands-on operator, able to execute, not just strategize.
• High ownership, accountable for pipeline, not just leads.
• Curious and skeptical, tests, questions, iterates constantly.

Bonus
• Experience in multi-region demand generation.
• Experience working closely with RevOps / GTM Ops.
• Familiarity with CRO and website optimization.
• Exposure to ABM or mid-market / enterprise funnel dynamics.

What’s in it for you?:
• Grow fast: Join Europe’s leading workplace management software company and accelerate your career development.
• Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit).
• Team “Bursts”: Unlimited opportunities to collaborate with your team in person.
• Home office support: Financial contribution to set up a comfortable, productive home office.
• Learning & development: Annual budget for coaching, certifications, and conferences.
• Hub visit: Yearly sponsored trip to one of our hubs.
• Generous annual leave: Plenty of time off to recharge.
• Joy budget: Annual budget to spend on activities that spark joy, connection, and shared energy.