Digital Marketing & Ecommerce Supervisor (Chonburi/BKK)

Sika is a specialty chemicals company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protection in the building sector and industrial manufacturing. Sika has subsidiaries in 102 countries around the world and, in over 400 factories, produces innovative technologies for customers worldwide. In doing so, it plays a crucial role in enabling the transformation of the construction and transportation sector toward greater environmental compatibility. With more than 34,000 employees, the company generated sales of CHF 11.76 billion in 2024.

POSITION SUMMARY: Digital Marketing & Ecommerce Supervisor is responsible for developing, executing, and optimizing digital marketing strategies to drive brand awareness, lead generation, customer engagement, and support online sales. This role manages digital campaigns, lead generation programs, website management, and agency/enabler coordination, ensuring efficient and high-quality execution across all digital channels.

PRINCIPAL ACCOUNTABILITIES:

1. Digital Marketing Execution

• Plan, execute, and optimize digital marketing campaigns across channels (e.g. social media, website, ecommerce).
• Build and oversee lead generation initiatives
• Develop and manage paid social media advertising campaigns to build awareness, online sales and acquire leads.

2. Website and SEO Management

• Oversee company website updates, ensuring SEO optimization, user-friendly design, and accurate brand representation.
• Coordinate website landing page updates for content updates, marketing campaigns and lead capture initiatives.

3. Ecommerce Collaboration

• Coordinating with ecommerce enabler partners to ensure product content, promotions, and campaigns are aligned with marketing strategies.
• Monitor online sales performance through enabler reports and propose marketing actions to support sales growth.
• Support enabler partners with marketing assets, promotional calendars, and campaign initiatives

4. Agency Coordination

• Supervise and coordinate with digital agencies, media partners, and ecommerce enablers.
• Ensure that deliverables meet brand guidelines, business objectives, and timelines.

5. Performance Analysis and Optimization

• Analyze digital marketing and lead generation performance using analytics tools (e.g., Google Analytics, other Martech tools).
• Prepare regular reports and dashboards with insights and recommendations for continuous improvement.
• Track and optimize ROI across all digital marketing activities.

6. Market Monitoring and Innovation

• Stay up to date on digital marketing trends, platform changes, and competitors’ activities.
• Recommend actions to enhance performance and customer engagement.

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field.
• At least 5 years’ experience in digital marketing and/or ecommerce operations.
• Experience in working with digital agencies.
• Strong knowledge of SEO, paid social media advertising, Google Analytics, Martech tools, and Content Management Systems (CMS).
• Experience with ecommerce platforms and marketplace operations (e.g., Shopee, Lazada, TikTok Shop) is an advantage.
• Good command of English
• Full onsite role at Sika Chonburi / Bangkok (Preferable Chonburi)

JOB COMPETENCIES:

• Digital Savvy: Strong understanding of digital ecosystems, paid media channels, Ecommerce, and Martech tools.
• Strategic Thinking: Ability to develop digital marketing planning aligned with business strategies.
• Analytical Skills: Ability to interpret data, create performance reports, and deliver actionable insights.
• Creativity and Innovation: Ability to design impactful campaigns and digital activations.
• Communication and Collaboration: Strong interpersonal and communication skills for internal and external coordination.
• Customer-Centric Mindset: Deep understanding of online consumer behavior and digital customer journeys.
• Adaptability: Flexible and proactive in dynamic digital environments.